The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content, acquisition, distribution, or programming decisions, demand data can be a powerful tool. The example of "El Payaso Plim Plim: Un Héroe Del Corazón" in Italy during March 2024 shows how demand data can be leveraged to uncover valuable insights that inform critical decisions in the industry. Here are a few ways in which demand data for this show can be used:
- Content Valuation: Parrot Analytics' content valuation system, which is based on demand data, can reveal the dollar value contribution of "El Payaso Plim Plim: Un Héroe Del Corazón" to any platform in any region. The show's outstanding demand in Italy, which is 15.0 times the average, suggests that it is a valuable asset for any platform seeking to engage audiences. Additionally, the show's travelability, which is also outstanding, suggests that it has significant international appeal.
- Programming Decisions: By examining the show's audience demand in Italy, a linear network or a pay TV network can make informed programming decisions. The show's rank of #24 in Italy suggests that it is a popular title in this market. Additionally, the show's performance in the comedy genre, where it ranks at the 99.9th percentile in March, indicates that it is resonating with audiences looking for comedic content.
- Content acquisition: The show's increasing demand, which has spiked in late March, suggests that it is growing in popularity. This information can be important for an OTT platform or a content distributor looking to acquire new titles or expand their existing content library. Additionally, the global demand for "El Payaso Plim Plim: Un Héroe Del Corazón" across all platforms, which is outstanding, suggests that there may be demand in other markets where the show is not currently available.
- Distribution Decisions: By examining the show's performance in the top 10 global markets, including Argentina, Mexico, Brazil, United States, Peru, Colombia, Venezuela, Spain, and Russia, entertainment executives can identify the most in-demand markets for "El Payaso Plim Plim: Un Héroe Del Corazón." This information can inform decisions about distribution strategies and investment in marketing campaigns for the show in different regions.
- Socio-cultural trends: The show's themes of helping those in need, making friends and taking care of the Earth align well with evolving socio-cultural trends. These themes and the show's resonating audience can be a valuable asset to an entertainment talent agency looking to expand its portfolio offering.
When analyzed with Parrot Analytics' demand measurement system, the performance of "El Payaso Plim Plim: Un Héroe Del Corazón," can offer valuable insights to entertainment executives across the industry. From content valuation to programming decisions, content acquisition, and distribution decisions the show's performance sheds light on the potential success of content across all genres. By using demand data to make informed decisions, entertainment executives can be confident they are investing in their content portfolio optimally.
El Payaso Plim Plim: Un Héroe Del Corazón's travelability to Italy in the last 30 days is 76%, which means that the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón is 76% of the demand in its country of origin, Argentina. Click through to another market to discover how well El Payaso Plim Plim: Un Héroe Del Corazón travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Junior, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Disney Junior to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. El Payaso Plim Plim: Un Héroe Del Corazón), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Junior by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as El Payaso Plim Plim: Un Héroe Del Corazón, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s El Payaso Plim Plim: Un Héroe Del Corazón is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Payaso Plim Plim: Un Héroe Del Corazón, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for El Payaso Plim Plim: Un Héroe Del Corazón in Italy. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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