The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can help you make more informed content, acquisition, distribution, and programming decisions. Let's take a look at how demand data can be used with the example of "Fauda," a TV series that depicts the Israeli-Palestinian conflict.
Content Valuation:
- The demand for "Fauda" in Italy is 3.1 times the average show over the last 30 days, indicating good demand. This data allows you to value the show and its contribution to the platform in Italy.
Acquisition Decisions:
- By examining the top 10 global markets where "Fauda" is most in-demand over the last 30 days, you can determine which regions are most lucrative for distribution deals.
- The show's audience demand in Russia is outstanding, and France, China, New Zealand, India, Australia, Brazil, and Czechia all have good demand, revealing potential acquisition opportunities and audiences in these territories.
- Additionally, by finding other shows that fans of "Fauda" also like, such as "Game Of Thrones" and "Invincible," you can analyze similar titles to determine which ones may be best to acquire.
Programming Decisions:
- Comparing the performance of "Fauda" on a rolling year basis vs. the last 30 days shows that the show has gained in popularity, with demand increasing by 62.7% for the last 30 days.
- You can also assess how well the show holds up over time through its longevity index, which measures audience demand maintenance over time and found "Fauda" to have outstanding longevity.
- Looking at the Parrot Pulse for "Fauda," you can evaluate the show's global performance across six dimensions, including its reach (the number expressing demand for the show) and momentum (the pace of growth), enabling you to develop a programming strategy based on performance metrics.
Distribution Decisions:
- Studying demand for "Fauda" in different markets, such as Israel, which has outstanding demand for the show, you can optimize distribution and marketing efforts to appeal to different regions.
- Travelability data can additionally help you quantify international demand relative to a show's home market, with "Fauda" having good travelability beyond its market of origin.
Content Decisions:
- By assessing the trends in demand for "Fauda," such as its peak rank or spike in demand, you can understand audience preferences and optimize production choices accordingly.
- You can also leverage demand data to uncover whitespace opportunities and determine what content to produce for different markets or audiences.
- Finally, demand data powers Parrot Analytics' content valuation system, allowing you to calculate the ROI and contributing value of specific titles to any given platform and understand the impact of a title on acquisition and retention rates.
In summary, demand data allows entertainment executives to understand how their content is resonating with audiences, where it's most popular, and how well it holds up over time. With this insight, executives can make informed decisions related to content valuation, acquisition, distribution, programming, and content choices that align with audience preferences.
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Our TV audience measurement dataset is truly global. Discover how popular Yes‘s Fauda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Yes and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fauda, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Fauda in Italy. We provide our partners with essential TV series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.