The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the performance of a TV series in different markets is an essential element in decision-making. Fortunately, Parrot Analytics has made it possible to assess audience demand data for TV series. In particular, it is essential to evaluate the popularity of a show when deciding to acquire or distribute content. With increasing popularity, a TV series becomes more relevant to global audiences, and its value increases.
Looking at the example of "For All Mankind," we can see an example of how demand data can help in strategic decision making. This TV series has achieved outstanding audience demand in Italy, with 13.1 times more demand than the average show in the country over the last 30 days. With only 2.7% of all TV shows having this level of demand, "For All Mankind" is a valuable show.
Understanding audience demand can inform content distribution decisions, with Italy presenting an opportunity to expand the audience of "For All Mankind," with a 0.8% increase in audience demand recorded for the show in March 2024. By examining data on other shows that appeal to fans of "For All Mankind," we can identify potential content partnership opportunities that could drive subscriber acquisition or retention.
Demand data can also help to evaluate the potential of a TV series to drive subscriptions and mitigate churn for SVOD platforms. By calculating the ROI that a show can bring to a platform, we can better determine how much should be spent on content. We can see that "For All Mankind" has achieved exceptional global travelability, and while Italy accounted for 59% of the show's demand in its country of origin, the United States, the show has outstanding potential to travel and succeed globally.
With access to data on the top 10 markets where "For All Mankind" is most in-demand on a rolling year basis vs. the last 30 days, TV executives can evaluate the show's longevity by comparing its audience demand performance over the past year. We can see that the peak demand of the show has increased by 26.0% to 13.5 times the average, indicating a continued upward momentum and consistent audience demand.
Lastly, by analyzing the data on "For All Mankind" using Parrot Pulse, executives can measure the show's global performance across six dimensions, including reach, momentum, and franchisability, to better inform content decisions. For "For All Mankind," the show's franchisability and reach are both outstanding, providing intriguing opportunities for spin-offs or monetizing IP related to the brand.
In conclusion, content valuation leverages demand data to answer questions concerning supply and demand, analyzing region-specific audience demand data. The demand helps inform executive decisions regarding subscriber acquisition and retention, competitive benchmarking, pre-release marketing, and platform fit. In the case of "For All Mankind," demand data has proven to be a valuable tool in evaluating the show's potential and understanding its success in Italy and on a global scale. With this powerful tool, executives can make more informed decisions when it comes to acquiring, distributing, and programming TV content.
For All Mankind's travelability to Italy in the last 30 days is 57%, which means that the audience demand for For All Mankind is 57% of the demand in its country of origin, United States. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for For All Mankind in Italy. We provide our partners with far-reaching TV series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.