The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make data-informed decisions, especially when it comes to content acquisitions and programming decisions. One way to gain insight into the performance of TV shows is by analyzing audience demand data. Using the example of "Forever" in Italy during February 2024, let's explore how demand data can help make informed content decisions.
Firstly, by looking at the demand for "Forever," we can see that it has a demand of 6.0 times the average show over the last 30 days in Italy. This indicates that demand for the show is good. Only 8.6% of all TV shows have this level of demand, which is useful information for determining its value. Furthermore, by comparing its demand over the last 90 days, we can see that demand for this show has been increasing recently.
However, it's not enough to just look at demand data in isolation. We must also consider other factors such as its rank and genre performance. During February, "Forever" was ranked #147 in Italy, which indicates how popular the show is relative to other TV shows. Additionally, the show's demand was in the 98.8th percentile in the crime genre, indicating it is more popular than almost all other crime titles in Italy.
It's also useful to analyze the show's audience composition and the shows it is similar to. By examining the other shows that fans of "Forever" also like, we can gain insights into the audience's tastes and preferences.
We can also use demand data to make international content decisions. By examining the performance of "Forever" in other countries, we can determine where it is most in-demand and where it has potential for growth. For instance, the global Parrot Pulse for "Forever" shows that the show has outstanding worldwide audience demand across all platforms, and its travelability is also outstanding. Furthermore, it has high longevity, momentum, franchisability, and reach.
Taking all these factors into consideration, entertainment executives can make more informed decisions regarding content acquisition, programming, and distribution decisions. Demand data can help value TV shows globally, compare performance against other titles, identify where a show is most popular, and indicate where it might have growth potential. Ultimately, making data-informed decisions could help entertainment executives invest their time and money in TV shows that have high demand and provide the highest ROI.
Forever's travelability to Italy in the last 30 days is 31%, which means that the audience demand for Forever is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Forever travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Forever is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forever, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 4:31 p.m. PST using global television demand datasets from Parrot Analytics for Forever in Italy. We provide our partners with far-reaching television competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.