The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various fields and industries, demand data provides valuable insights that can inform and guide strategic decisions throughout the content lifecycle. Let's consider the case of "Fringe," a popular TV show that has enjoyed high levels of audience demand in Italy during March 2024. Here are some ways in which demand data can help entertainment executives make more informed decisions:
1. Content Valuation: Demand data can be used to determine the dollar value contribution of a particular title like "Fringe" to any platform, in any region. By assessing the show's audience demand and performance across multiple dimensions like reach, longevity, travelability, momentum, and franchisability, executives can gain a more holistic understanding of the show's value proposition. They can use this information to make more informed investment and acquisition decisions, and to negotiate favorable terms for distribution and licensing agreements.
2. Programming Decisions: For linear and pay TV networks, demand data can inform programming decisions by highlighting which titles are most likely to drive engagement and viewer retention. In the case of "Fringe," executives can monitor its audience demand in Italy and use this information to decide when and how often to schedule the show. They can also leverage demand insights to identify trends and patterns across different genres, time slots, and platforms to inform broader scheduling strategies.
3. Distribution Decisions: Demand data can help content distributors optimize their distribution strategies by identifying which titles are most likely to perform well in different international markets. In the case of "Fringe," executives can use demand data to assess the show's travelability - its international appeal relative to its home market - and prioritize which regions to target for distribution. The show's high audience demand in the US, China, Canada, Russia, Netherlands, United Kingdom, Germany and France is a positive indicator that it has significant global potential.
4. Acquisition Decisions: For OTT platforms and SVOD platforms, demand data can inform acquisition decisions by identifying which titles are most likely to drive subscriptions and mitigate churn. In the case of "Fringe," executives can use demand data to assess the show's performance relative to other titles available on the market, and compare its audience demand across different regions. This information can help them make more informed choices about which titles to acquire and how to allocate their acquisition budgets.
5. Talent and Brand Partnerships: Demand data can help entertainment talent agencies identify which shows and brands are most likely to resonate with their clients' fanbases. By analyzing which other shows "Fringe" fans also like - "Rick And Morty", "Loki", "Parks And Recreation", "The Expanse", "Halo", "Better Call Saul", "The Great British Bake Off", "Game Of Thrones" and "Spy X Family (スパイファミリー)" - agencies can identify potential partnership opportunities that will help to expand their clients' reach and engagement.
In conclusion, for entertainment executives seeking to make more informed decisions around content valuation, acquisition, distribution, programming, and talent partnerships, demand data provides valuable insights that can help inform and guide strategic decisions at every stage of the content lifecycle. By analyzing audience demand metrics related to shows like "Fringe," executives can uncover important trends, patterns, and insights that will drive growth and success in the competitive world of entertainment.
Fringe's travelability to Italy in the last 30 days is 47%, which means that the audience demand for Fringe is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Fringe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Fringe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fringe, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Fringe in Italy. We provide our partners with smart media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.