The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Do you want to know how to make informed content decisions or acquisition decisions that lead to commercial success? The answer lies in understanding global audience demand data that underpins the television industry. Without reliable audience demand data, content creators and entertainment companies risk wasting time, money, and resources chasing the wrong audiences.
Parrot Analytics, a global data company, empowers entertainment executives to make smarter content decisions by leveraging audience demand data, the most reliable marker of television success. Let's take a closer look at the audience demand data for "From," a TV series that aired in Italy in February 2024.
There are many questions that Parrot Analytics's demand data can answer about the commercial potential of "From." Firstly, content valuation is crucial in determining the value and return on investment for "From." By using demand data, one can determine the potential revenue contribution of any title, such as "From," to any platform, including SVOD services. Additionally, demand data can help assess "From" as an acquisition-driving or churn-reducing title, which is necessary for decision-makers to determine how much to spend on content.
Demand for "From" has been excellent, with 3.0 times the audience demand of the average show in Italy over the last 30 days. Therefore, decision-makers could leverage this data to determine how much "From" is worth to another streaming platform, as well as to map their local whitespace for a strategy to acquire or produce similar content that appeals to the same audience.
Furthermore, as the demand for "From" spiked in late February 2024, decision-makers can use demand data to inform optimal release strategy and pricing. By analyzing the top 10 global markets where "From" is in-demand, multinational entertainment companies can identify where funds should be allocated to maximize future content investments.
Parrot Analytics provides an independent measure of "From" global performance across six dimensions. These six dimensions include worldwide audience demand, travelability, longevity, momentum, franchisability (spin-off potential), and reach. The independent measure helps decision-makers assess "From's" performance against other titles on the market.
Decision-makers can leverage Parrot Analytics's demand data to answer many questions, such as How popular is "From" relative to the market average? What genres are resonating most with the current audience? Who is the best talent, brand, or TV show to partner with to expand the audience reach? Additionally, global audience demand data can help decision-makers identify under-monetized titles by finding new opportunity markets for content distribution.
Finally, audience demand data can help decision-makers with subscriber retention by identifying which titles they should buy if they want to keep their current audience happy. Similarly, to attract new subscribers to their SVOD services, decision-makers can look to understand audience demand data better by answering questions such as what genres should we focus on that will capture new subscribers to our SVOD service.
In the end, by using Parrot Analytics's demand data, decision-makers can make informed content decisions that will lead to commercial success.
From's travelability to Italy in the last 30 days is 57%, which means that the audience demand for From is 57% of the demand in its country of origin, United States. Click through to another market to discover how well From travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular epix‘s From is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for From, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 4:40 a.m. PST using tv demand datasets from Parrot Analytics for From in Italy. We provide our partners with comprehensive television series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.