The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in charge of content acquisition, distribution, and programming, leveraging demand data can help you make more informed decisions. Looking at the demand data for "Grande Fratello" in March 2024 in Italy as an example, here is how demand data can help:
1. Content Valuation: Content valuation can help determine the value of a specific title to a particular platform. Using demand data, shows like "Grande Fratello" can be assigned a dollar amount based on their contribution to the platform where they are hosted relative to other titles available on the network. For "Grande Fratello," its outstanding demand performance in Italy for the month of March 2024 shows that it is worth a premium to the platform in promotion, scheduled programming, and continued acquisition.
2. Acquisition Decisions: Demand data enables you to identify opportunities to acquire or produce content that will be appealing to your audience. Parrot Analytics' analysis reveals that the show is performing exceedingly well in Italy and is in-demand in multiple countries worldwide. This insight suggests that you could consider acquiring the exclusive rights to "Grande Fratello" and explore additional markets in which the show may thrive.
3. Programming Decisions: By looking at the rankings and audience engagement data for "Grande Fratello," you can assess the show's performance over time to help you make programming decisions. For instance, in March, the show slipped three spots from its earlier rank, but yet still maintained its strong demand performance. Thus, you may decide to reprioritize or better promote the series to maintain audience engagement.
4. Distribution Decisions: Analyzing audience demand data globally, across markets, and over time-enabled OTT/SVOD platforms, TV series financing companies, talent agencies, studios, amongst others, to determine the best distribution strategy for their content. In this case, considering the top 10 global markets for "Grande Fratello," where the show is most in-demand over the last 30 days and the significant number of episodes and seasons, your company may choose a non-linear distribution strategy using personalized recommendations and local promotions to target specific markets and capitalize on the show's popularity.
5. Marketing Decisions: Lastly, demand data can help to optimize your pre-launch or post-premiere marketing campaign. You can use audience demand data for related titles or shows that have a similar audience. For instance, for "Grande Fratello," Parrot Analytics' data reveals that fans of the show also like other reality-tv-shows. Therefore, you could run targeted social media ads or online campaigns to promote the show's new season to fans of reality TV programs.
By understanding what your audiences want, and how they are consuming it, you will be able to make informed content, programming, acquisition, distribution, or marketing decisions that ultimately benefit all parties - in this case, the content's audience, the network, platform or studio that hosts it, the advertisers or sponsors that pay for placement/promotion, and your organization.
This is Grande Fratello's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Grande Fratello travels internationally.
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Acquire the best shows from partners such as Canale 5 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grande Fratello), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Canale 5‘s Grande Fratello is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canale 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grande Fratello, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:05 p.m. PST using global tv demand analytics from Parrot Analytics for Grande Fratello in Italy. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.