The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various areas of the industry, demand data can provide valuable insights that can inform their content, acquisition, distribution, or programming decisions.
One way demand data can be used is to determine the valuation of a piece of content. By using Parrot Analytics content valuation system, executives can calculate the dollar value contribution of any title to any platform in any region, including an individual series or an entire library. They can start unbundling the value of content on any streaming service, determine how much to spend on content, and assess the show's ability to drive subscriptions and mitigate churn by applying region-specific audience demand data.
For example, looking at "Gravity Falls" in Italy in February 2024, we can see that its demand is 2.6 times higher than the average show in Italy over the last 30 days. This information can be used to estimate the show's value in Italy compared to other shows in its library and in the market in general. Additionally, the fact that demand has decreased by 59.9% during February means that it might not be worth investing in the show in Italy at that time.
Demand data can also help entertainment executives make acquisition, distribution, and programming decisions. By examining the top 10 global markets where "Gravity Falls" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. For example, the show achieved exceptional audience demand of 28.8x in the United States, where it is the number one market globally. Understanding where a show has high demand can help executives determine which markets to target for distribution or acquisition.
Demand data can also help executives understand their audience better and optimize their marketing campaigns. For "Gravity Falls", we know that its fans also like other shows such as "We Bare Bears" and "Steven Universe". This information can be used to optimize cross-promotion and marketing campaigns to attract fans of those shows to "Gravity Falls". Additionally, demand data can help with determining optimal release strategy and pricing to maximize audience engagement.
Overall, demand data can be an essential tool for entertainment executives to help them make more informed decisions across various aspects of the industry. By leveraging the insights gained from demand data analysis, they can make more strategic choices with greater confidence.
Gravity Falls's travelability to Italy in the last 30 days is 8%, which means that the audience demand for Gravity Falls is 8% of the demand in its country of origin, United States. Click through to another market to discover how well Gravity Falls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Gravity Falls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gravity Falls, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:04 p.m. PST using tv demand content analytics from Parrot Analytics for Gravity Falls in Italy. We provide our partners with meaningful television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.