The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking at the data for "Grizzy And The Lemmings" in Italy, demand data can be used to make more informed content acquisition decisions, programming decisions, distribution decisions, and content valuation. The following questions can be answered by analyzing the demand data associated with this TV show.
Content Valuation:
- How much is "Grizzy And The Lemmings" worth to a platform in Italy?
- What is the baseline value of "Grizzy And The Lemmings"?
- How can we assess the value of exclusivity for "Grizzy And The Lemmings" in Italy?
Programming Decisions:
- What genre is performing well in Italy?
- How well is "Grizzy And The Lemmings" performing relative to other titles in Italy?
- How effective is the current marketing campaign around "Grizzy And The Lemmings"?
- What is the best release strategy for "Grizzy And The Lemmings" in Italy?
Acquisition and Distribution Decisions:
- What types of content have an opportunity to acquire or produce?
- Is "Grizzy And The Lemmings" a title that would be worth acquiring for an international or domestic market?
- Which platforms should target for distribution of "Grizzy And The Lemmings" in Italy?
Content Acquisition:
- How much is "Grizzy And The Lemmings" worth to another streaming platform in Italy?
- What type of content should we acquire or produce to support the global SVOD expansion of our platform?
By analyzing the demand data associated with "Grizzy And The Lemmings," we can make more informed decisions regarding the valuation, programming, acquisition, and distribution of TV shows in Italy.
Looking at the data, "Grizzy And The Lemmings" has good audience demand in Italy, with 4.3 times the audience demand of the average show in Italy. It also has high demand in its home market, Canada, as well as other countries like France, the Netherlands, the United States, Germany, Poland, Romania, and Belgium. Therefore, acquiring "Grizzy And The Lemmings" could potentially be a lucrative decision for a platform to make.
Furthermore, the show's demand is high in the family genre, which shows that family-friendly content could potentially be popular in Italy. With this information, the acquisition team could search for more family-friendly content that could perform well in Italy.
Programming decisions can also be made by analyzing the demand data for "Grizzy And The Lemmings" in Italy. For example, the show's demand in Italy has decreased recently and the show dropped by 32 spots in its rank during March of 2024, indicating that the team may want to consider changing their marketing strategy. The demand also spiked for "Grizzy And The Lemmings" in mid-March 2024, which could indicate a potential opportunity for marketing campaigns to capitalize on. This information shows that programming decisions have an impact on a show's audience demand.
Lastly, analyzing the demand data can help determine the content's valuation. In this situation, the high demand for "Grizzy And The Lemmings" in Italy can indicate that the show has high value. Platforms can use demand data to estimate the value of a title, assess the title's ability to drive subscriptions and mitigate churn, and calculate the Return on Investment (ROI) a specific title will bring for any given platform.
In conclusion, analyzing the demand data can help TV executives make more informed content, programming, acquisition, and distribution decisions. Valuable insights from demand data can help assess a show's popularity, evaluate the competition, and determine its value, making it an essential investment for TV companies in Italy or other global regions.
Grizzy And The Lemmings's travelability to Italy in the last 30 days is 77%, which means that the audience demand for Grizzy And The Lemmings is 77% of the demand in its country of origin, Canada. Click through to another market to discover how well Grizzy And The Lemmings travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Télé-Québec and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grizzy And The Lemmings, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Grizzy And The Lemmings in Italy. We provide our partners with smart subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.