The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is crucial to make well-informed content decisions based on reliable and accurate data. The demand data provided for "Guillermo Del Toro's Cabinet Of Curiosities" in Italy can be leveraged for content valuation, acquisition, and programming decisions.
By using a content valuation system fueled by global demand data, one can estimate the dollar value contribution of the series to any platform. The exceptionality and popularity of the show in Italy are demonstrated by the fact that only 8.6% of all TV shows achieve this level of audience demand. The show’s performance over the last 30 days indicates it is good, as it accomplished 3.7 times the audience demand compared to the average show in Italy. Furthermore, understanding factors such as how a title drives engagement across the rest of the catalog can help assess the show's value, and quantify the platform-specific marginal revenue contribution of the series.
The insights revealed by demand data can also assist in distribution and programming decisions. One can use the data to find out which platforms to target for the show's distribution and which genres are popular in a particular region for commissioning new content. In Italy, "Guillermo Del Toro's Cabinet Of Curiosities" has a higher demand than 97.6% of all drama titles, indicating that drama programming works well in the country, and it is thus a valuable region to target with drama content. Moreover, the data shows which titles to acquire to increase engagement and retain customers, which is vital for subscriber retention.
Demand data also provides guidance for acquisition decisions by looking at titles and genres that perform well alongside the show. For example, "Loki," "Stranger Things," "Black Mirror," and "House Of The Dragon" are similar titles that fans of "Guillermo Del Toro's Cabinet Of Curiosities" also enjoy. In addition, Parrot Analytics' Parrot Pulse provides an independent measure of the show's global performance across six dimensions, including the show's travelability and reach. Besides, it quantifies the show's international demand concerning its home market.
It is also worth noting that while the show has high demand in Italy and the USA, the global market for the series is excellent. This insight can help OTT and SVOD platforms prioritize title expansion for international markets where demand exists. Finally, the show's longevity, momentum, and franchisability insights can guide decisions regarding content curation, acquisition, marketing, and programming.
In conclusion, understanding the show's audience demand over specific periods in Italy through the use of Parrot Analytics' demand data can help entertainment executives make more informed decisions, ranging from content valuation, acquisition, distribution, and programming, all of which ultimately benefit their business goals.
Guillermo Del Toro's Cabinet Of Curiosities's travelability to Italy in the last 30 days is 118%, which means that the audience demand for Guillermo Del Toro's Cabinet Of Curiosities is 118% of the demand in its country of origin, United States. Click through to another market to discover how well Guillermo Del Toro's Cabinet Of Curiosities travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Guillermo Del Toro's Cabinet Of Curiosities is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Guillermo Del Toro's Cabinet Of Curiosities, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Guillermo Del Toro's Cabinet Of Curiosities in Italy. We provide our partners with smart subscription-video-on-demand expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.