The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for insightful information to make informed decisions regarding investments, acquisitions, distribution, and programming. Parrot Analytics is a company that helps organizations achieve this by providing comprehensive, unbiased, and real-time data on audience demand.
Using analytics from the month of January 2024 for "Hannibal" in Italy, let's explore how demand data can inform your content-related decision-making process.
1. Content Valuation: Demand data is crucial to accurately value content and get insight into the dollar value contribution of a title to any platform. For instance, by analyzing the demand data for "Hannibal," you can determine the show's value and assess its contribution to your platform relative to its production or acquisition costs.
2. Optimal Release Strategy and Pricing: You can use demand data to obtain insights about the best release strategy for optimizing your content viewing and pricing. As per the Hannibal case; you can observe that audience demand for the show had spiked in late January 2024 in Italy, so you should release similar mystery-genre content around the same time.
3. Global Expansion and Attraction of Subscribers: Through demand data, Hannibal's global popularity in China, the United States, the United Kingdom, Canada, France, Brazil, Russia, Germany, and Australia is seen clearly. As an entertainment executive, you can leverage the performance of this content to make strategic decisions that drive subscribers and expand globally.
4. Franchise and Spin-off Potential: You can use demand data to quantify the franchise or spin-off potential of content, which is crucial in making informed investment decisions. Hannibal exhibited outstanding franchisability (spin-off potential), and you can assess whether it could lead to additional revenue streams from franchises or spin-offs.
5. Competitive Benchmarking: You can compare the performance of your content with that of similar titles on the market and use the insights gained to improve your content's performance. In the case of Hannibal, you can see how it performs in its genre relative to other shows available in Italy.
In conclusion, the use of demand data is a critical aspect of strategic decision-making in the entertainment industry and has become the keys to unlocking the full potential of content investments, acquisitions, distribution, and programming. By leveraging the information derived from the data, executives can identify and exploit the opportunities available in the market to achieve maximum business growth.
Hannibal's travelability to Italy in the last 30 days is 25%, which means that the audience demand for Hannibal is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Hannibal travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Hannibal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hannibal, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:41 a.m. PST using global television demand datasets from Parrot Analytics for Hannibal in Italy. We provide our partners with deep TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.