The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging audience demand data can help make more informed content decisions, acquire the right licenses, and evolve distribution strategies. This is where Parrot Analytics can provide valuable insights, and the popularity of "Heartland" in December 2023 in Italy presents a compelling case on how this data can be leveraged.
First, you can use demand data to determine the content's value or ROI for your platform. Parrot Analytics' content valuation system would help you quantify the platform-specific revenue contribution of "Heartland" in any region, answering questions such as "how much of its value is driven by demand for one of its stars." This valuation system is based on demand data and provides dollar value contribution of any title for a platform.
Second, demand data helps identify the most popular content globally. "Heartland" has higher demand than 97.8% of all family titles in Italy and also has good audience demand in France, Sweden, Brazil, South Africa, the United Kingdom, and Australia. Such data helps identify regions where content can be localized.
Third, demand data is helpful in making programming decisions. The show's momentum, peak rank, and relative to average demand, provide insights into the show's popularity. In December 2023, "Heartland" experienced a demand spike, indicating a focused promotional campaign could revive the show's momentum. While its peak rank is ranked low, it is important to acknowledge the improvement in popularity over the last 30 days is commendable. Using the associated audience sentiment data, one can tailor promos and programming strategies accordingly, promoting it alongside shows it shares audiences with, thus driving engagement.
You can use demand data to also make informed acquisition decisions-which titles to buy to keep current viewers happy or grow your audience, as it is an indication of how your platform-specific subscriber base values different content.
Finally, metadata provided on "Heartland" - numerous episodes over several seasons, current status, and profile - can help identify trends and optimal release strategies suitable for long-running shows. Understanding "Heartland" has outstanding longevity means it maintains an excellent viewer demand, which could reduce marketing spend (less need to advertise) and make it a strategic asset to a streaming platform over time.
In summary, demand data provides several methods for entertainment executives to develop or tailor their content, acquisition, and distribution strategies. From monetizing IP to competitive benchmarking, you can depend on valuable insights to make informed decisions in an ever-evolving industry.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Heartland), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Heartland, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Heartland is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Heartland, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:37 a.m. PST using global television demand data from Parrot Analytics for Heartland in Italy. We provide our partners with deep entertainment industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.