The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive making programming or distribution decisions, relying solely on gut instincts and assumptions can be a risky endeavor. However, leveraging demand data can provide data-driven insights that support informed and profitable decision-making.
In the case of "Hercai" for the month of March 2024 in Italy, we can see that the show's demand was good, with a 3.4 times higher demand compared to the average show in the country over the last 30 days. This information can be crucial for a TV series financing company to determine how much to spend on the show and what its baseline valuation is. Moreover, as the show's popularity has been increasing recently, an OTT platform can use this insight to decide whether to acquire the title for their platform.
Further analysis shows that the show achieved the peak rank of #135 in Italy and moved up in its rank by 1727 spots during March. This piece of information can be useful for a linear network or pay TV network to make programming decisions. For example, a linear network can decide the most appropriate time to schedule the show given its popularity.
Additionally, "Hercai" ranks at the 98.9th percentile in the romance genre, making it more in-demand than 98.9% of all romance titles in Italy. This information is especially useful for an entertainment talent agency to advise its clients on which genres are most popular in specific markets.
The popularity of the show has also increased in Italy by 198.4%, indicating that the demand for the show is growing in the country. A content distributor can use this insight to distribute the show more widely in Italy to increase its audience reach.
Furthermore, by examining the top 10 global markets where "Hercai" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, making it a valuable asset for a studio that can license its distribution rights in multiple territories.
Finally, using demand data to assess the travelability, momentum, longevity, franchisability, and reach of "Hercai," an SVOD platform can decide whether to bid for exclusive rights to stream the show to attract new subscribers. Moreover, using demand data, a TV production company can discover the opportunity to acquire or produce similar genre titles with high demand potential, while a content distributor can expand its distribution network to tap into new revenue markets to monetize under-monetized titles.
In conclusion, by utilizing demand data to assess the popularity of a particular TV series such as "Hercai", a TV executive's strategic decision-making process can be significantly enhanced. From content valuation, acquisition decisions to distribution and programming, demand data can help them to make more informed decisions and improve revenue and audience retention and acquisition metrics.
Hercai's travelability to Italy in the last 30 days is 21%, which means that the audience demand for Hercai is 21% of the demand in its country of origin, Turkey. Click through to another market to discover how well Hercai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Hercai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hercai, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Hercai in Italy. We provide our partners with valuable TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.