The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to inform your content, acquisition, distribution and programming decisions. Let's consider the example of "Hey Duggee" in Italy during March 2024.
Looking at the demand data, "Hey Duggee" has a good level of demand in Italy, with 6.5 times the audience demand of the average show, which bodes well for its valuation. It is also important to note that only 8.6% of all TV shows have this level of demand, making "Hey Duggee" a popular show in Italy. Its rank moved up by 80 spots during March, indicating increased popularity for the month. This show has performed exceptionally well in the family genre, ranking at the 99.2th percentile, indicating higher demand than 99.2% of all family titles in Italy. This information helps understand audience preference in the Italian market, and assess the show's value to the platform.
By delving deeper into the top 10 global markets where "Hey Duggee" is most in-demand over the last 30 days, we find that this TV series has outperformed the demand of the average TV show (1x) in each of these markets. The UK is the show's number one market globally with outstanding audience demand of 16.8x, which is quite high compared to the Italian market. Therefore, "Hey Duggee" has strong potential on an international scale, which can be useful in determining whether to invest in the production and distribution of the show in new territories.
Demand data also shows "Hey Duggee" fans also like other similar shows including "Sesame Street", "PAW Patrol", "Mickey Mouse Clubhouse", "Power Rangers", "Peppa Pig", "Dinotrux", "Bluey", "Curious George" and "Green Eggs And Ham". This knowledge is essential in programming decisions as it can shape content selection, genre programming and strategic positioning within the platform.
In addition, the demand spike in late March can be attributed to specific events or triggering factors in Italy, indicating the importance of seasonal or event-based programming in the Italian market.
Finally, by comparing the performance of "Hey Duggee" on a 1-year rolling basis vs. the last 30 days, executives can determine whether the show has sustained popularity or if it is decreasing in popularity. In the case of "Hey Duggee", the show's popularity had decreased in the last 30 days in comparison with a 1-year rolling basis, pointing toward an increased need to take action to promote the show and maintain its appeal.
Overall, using demand data to inform content decisions can help entertainers choose the best content for acquisition, increase engagement and improve content valuation for other streaming platforms. Understanding demand data in context also helps in franchise potential and determining strong IP with longevity and sustainability. Lastly, demand data aids in optimizing programming and helps in exploring new territories to grow platform reach and profit margin through licensing deals.
Hey Duggee's travelability to Italy in the last 30 days is 38%, which means that the audience demand for Hey Duggee is 38% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Hey Duggee travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Hey Duggee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hey Duggee, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Hey Duggee in Italy. We provide our partners with far-reaching television series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.