The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The audience demand data for "House Of The Dragon" in Italy in March 2024 provides valuable insights for entertainment executives deciding on content acquisition or distribution decisions, specifically:
1. Content Valuation - "House Of The Dragon" has 19.0 times the audience demand of the average show in Italy over the last 30 days, indicating that the show has exceptional value. This exceptional demand can be used as a baseline for calculating the economic valuation of the show relative to other titles, helping executives make more informed content valuation decisions.
2. Acquisition Decisions - The fact that "House Of The Dragon" achieved the peak rank of #2 in Italy over the last 30 days demonstrates that the show has achieved high performance and is a strong candidate for acquisition. Furthermore, its demand has been increasing recently, indicating a growing interest among audiences.
3. Programming Decisions - The high demand for "House Of The Dragon" in Italy and its rank at the 100.0th percentile in the drama genre make it an attractive candidate for programming decisions. Based on this data, entertainment executives can make well-informed decisions about how to program the show, such as scheduling the show in a certain timeslot, or pairing it with other shows that have similar demand.
4. Distribution Decisions - "House Of The Dragon" has exceptional travelability, indicating that it has high international appeal. This information can be used for distribution decisions, helping TV executives decide which international markets to sell the show to, or which markets to promote it in.
5. Content Decisions - By examining the other shows that fans of "House Of The Dragon" also like, such as "The Mandalorian" and "Game Of Thrones," entertainment executives can make more informed content decisions around which shows to create or acquire that would appeal to the same audience.
In conclusion, using demand data to make informed decisions can help entertainment executives in the TV industry ensure that they are producing, acquiring, and distributing content that will appeal to their target audience, inform their content valuation process, and ultimately help drive business growth. The data for "House Of The Dragon" in Italy in March 2024 provides an excellent case study in how to use demand data effectively.
House Of The Dragon's travelability to Italy in the last 30 days is 45%, which means that the audience demand for House Of The Dragon is 45% of the demand in its country of origin, United States. Click through to another market to discover how well House Of The Dragon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s House Of The Dragon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for House Of The Dragon, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for House Of The Dragon in Italy. We provide our partners with smart media industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.