The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various sectors can utilize demand data from Parrot Analytics to make more informed decisions concerning content creation, distribution, acquisition, and programming. One example of this is through understanding the audience demand for a particular show, such as "Il Boss Delle Cerimonie," and how it relates to content valuation.
By examining the demand metrics for "Il Boss Delle Cerimonie" in Italy during the month of March 2024, we can gain valuable insights into the audience’s reaction to the show, which can inform content decisions. Firstly, we note that the demand for the show is good, being 2.0 times the audience demand for an average show in Italy over the last 30 days, and demand has increased in late March. However, the show’s demand has been decreasing recently in contrast to the last 90 days.
It is also essential to analyze the show's performance in relation to its genre, which, in this case, is reality TV. "Il Boss Delle Cerimonie" ranks at the 98.7th percentile in the reality genre, suggesting that it has higher demand than 98.7% of the reality shows in Italy. Moreover, we see that the show’s rank in Italy improved by 41 spots during March, indicating sustained demand, albeit with some fluctuations.
Entertainment executives can also compare the show's performance across different markets. By examining the top 10 global markets where "Il Boss Delle Cerimonie" is most in-demand over the last 30 days, executives can learn how their content performs in different regions. For instance, "Il Boss Delle Cerimonie" is most in-demand in Italy, followed by the United States. However, it is still in-demand in other markets such as Albania, France, Romania, Venezuela, Switzerland, and Peru, indicating potential for expansion to these regions.
Another aspect executives can focus on is the show's performance across six dimensions, using Parrot Pulse. In this case, the show has moderate worldwide audience demand, while its travelability, longevity, momentum, franchisability, and reach are poor. From here, executives can determine areas for improvement if they seek to expand the show's reach through franchise or spin-offs.
Overall, demand data from Parrot Analytics can provide entertainment executives with valuable insights into their content's performance, allowing them to make more informed decisions concerning content valuation, distribution, acquisition, and programming. By leveraging this demand data for "Il Boss Delle Cerimonie," executives can make informed decisions about continuing, expanding, and improving the show's performance.
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Acquire the best shows from partners such as Real Time to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Il Boss Delle Cerimonie), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Real Time by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Il Boss Delle Cerimonie, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Real Time‘s Il Boss Delle Cerimonie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Real Time and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Il Boss Delle Cerimonie, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Il Boss Delle Cerimonie in Italy. We provide our partners with deep TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.