The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, it can be challenging to make informed decisions about content acquisition, distribution, programming, and valuation. This is where demand data comes in. It provides valuable insights that can help you make more informed decisions that align with the preferences and expectations of your target audience.
For example, let's consider "Inside Job" - a TV series that aired from October 2021 to January 2022. Based on recent data from February 2024, the show demonstrates good demand for Italy with an audience demand 2.8 times higher than the average show in the country. Additionally, its demand has been increasing recently, making it a strong contender for programming or acquisition decisions. Further analysis shows that the show has maintained its demand long term, indicating its potential to retain viewers.
Aside from its good demand, knowing that fans of "Inside Job" also enjoy "Futurama", "Solar Opposites", and "South Park" gives valuable insights into the preferences and expectations of the show's target audience. By acquiring rights to similar programs or producing them in-house, executives can efficiently expand their content portfolio with titles that have demonstrated high demand potential, improving the chances of success.
It should also be noted that demand data can be used to benchmark the performance of a series against other titles in the same genre and market. As evident in the case of "Inside Job", the series demonstrated outstanding performance in Russia, its primary market globally, with an audience demand eight times higher than the average TV show in the same market. This data could be used to inform decisions on international distribution or valuations of the show's franchise potential.
Lastly, demand data can empower executives to monitor the performance of shows over time and adjust programming strategies accordingly. For example, the demand for "Inside Job" in Italy decreased by 6.2% in February. Executives could investigate what led to this change in demand and, if necessary, implement marketing campaigns to maintain or increase the show's demand.
In conclusion, demand data provides valuable insights that can improve the odds of success for executives making crucial decisions about content acquisition, distribution, programming, and valuation. The insights offered by demand data can support the identification and acquisition of high-potential titles, the development of programming strategies tailored to your audience, and an accurate economic valuation of content libraries.
Inside Job's travelability to Italy in the last 30 days is 32%, which means that the audience demand for Inside Job is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Job travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Inside Job is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Job, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 4:35 a.m. PST using demand content analytics from Parrot Analytics for Inside Job in Italy. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.