The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand can help you make more informed content, acquisition, distribution, and programming decisions. Demand data is a reliable metric for content valuation and has tremendous potential for helping to make data-driven strategic choices.
"Intergalactic" provides a great example of how demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. The data shows that the show has 2.2 times the audience demand of the average TV show in Italy, and only 8.6% of all TV shows have this level of demand. The data also reveals that demand for this show has been increasing recently.
Demand data can help you make informed decisions about valuing content. In this case, the show's demand in Italy is good compared to the average show over the last 30 days. The show's peak rank in Italy was #561. It was also interesting to learn that "Intergalactic" ranks at the 96.3th percentile in the drama genre in Italy, meaning it has higher demand than 96.3% of all drama titles in Italy.
The data also provides valuable insights into the show's performance over time and across different global markets. During December, audience demand for "Intergalactic" decreased by 48.4% in Italy. Still, the show's demand in Italy was 147% of the demand in its country of origin. The global demand across all platforms is okay, but its travelability is poor. The measurement of longevity shows that "Intergalactic" has maintained audience demand over time - and this is okay. The momentum of the show's growth is also okay compared to the pace in general. The data showed that the franchisability of the show is poor despite its okay reach.
Content executives can use demand data to optimize content acquisition and distribution strategies. By analyzing the top ten global markets where "Intergalactic" is most in-demand over the last 30 days, we learn that the show outperforms the demand of the average TV show in each of these markets. Italy is the number one market for "Intergalactic," where the show achieved good audience demand.
In conclusion, demand data provides entertainment executives with valuable insights into audience sentiment, allowing them to make strategic decisions about content acquisition, distribution, and programming. By analyzing global audience demand data, executives can determine popular genres, perform competitive benchmarking, quantify taste clusters, power discovery and recommendations, and answer questions about content valuation, audience attraction, subscriber retention, and cannibalization.
Intergalactic's travelability to Italy in the last 30 days is 92%, which means that the audience demand for Intergalactic is 92% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Intergalactic travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Sky to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Intergalactic), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Intergalactic, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky‘s Intergalactic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Intergalactic, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 11:07 p.m. PST using demand content analytics from Parrot Analytics for Intergalactic in Italy. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.