The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are expected to make informed content or acquisition, distribution, and programming decisions. One crucial tool you can add to your arsenal is demand data. This data tells you how much your content is worth and provides insights on audience preferences and market trends. Using the example of "Knightfall," let's explore some of the questions demand data can answer.
Content Valuation:
With good demand in Italy, it is evident that "Knightfall" is a valuable series that could bring substantial returns to any platform. Demand data tells us how much the title is worth and how that value compares to other titles in the same genre or market. Demand data can also help you calculate the ROI of a specific title on a given platform, which could inform content financing and acquisition decisions.
Programming Decisions:
Demand data informs scalable concept testing and helps with decisions concerning supply and demand. It tells you which types of content have opportunities to acquire or produce. In the case of "Knightfall," demand data reveals which TV shows this title's fans also like, such as "Fear the Walking Dead," "Killing Eve," and "The Walking Dead: Daryl Dixon." Thus, with this information, you can make content acquisition and production decisions with confidence.
Acquisition Decisions:
Acquisition decisions should be based on demand data. For example, by analyzing the top 10 global markets where "Knightfall" is popular, we find that it outperforms the demand of an average TV show (1x) in each of these markets. This information is valuable and should inform any decisions regarding "Knightfall's" distribution and marketing.
Marketing Decisions:
Demand data powers discovery and recommendations. It can enable you to create an optimal release strategy and pricing for a series based on audience preferences. In the case of "Knightfall," demand spiked in mid-January 2024 for Italy. By matching this rise in popularity with engagement data, you might uncover the reasons for this spike, which could inform your marketing strategy.
Global Expansion:
Finally, demand data informs global content expansion decisions. By analyzing the international demand for "Knightfall," you could determine which countries the series has greater market demand and allocate funds to maximize future content investments. You can also evaluate the show's travelability to ascertain whether other countries would welcome the show with similar levels of enthusiasm.
In conclusion, demand data can answer various questions and inform decision-making processes that TV executives encounter daily. From content valuation to programming, acquisition, marketing, and expansion decisions, demand data plays a critical role in helping executives make informed choices that deliver value and achieve success.
Knightfall's travelability to Italy in the last 30 days is 16%, which means that the audience demand for Knightfall is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Knightfall travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Knightfall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Knightfall, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 8:50 p.m. PST using global demand metrics from Parrot Analytics for Knightfall in Italy. We provide our partners with valuable TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.