The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content is crucial when making strategic content decisions. In the case of "L'albero Azzurro" in Italy, the demand data by Parrot Analytics can be used to evaluate various aspects such as content valuation, acquisition, distribution, and programming decisions.
To begin with, demand data for "L'albero Azzurro" can help evaluate content valuation. By analyzing the demand data, executives can determine the contribution of the title to their platform or library and estimate its cannibalization effect on existing content. Parrot Analytics content valuation system can reveal the dollar value contribution of the title to any platform in any region. In the case of "L'albero Azzurro," the show achieved 2.7 times the audience demand of the average show in Italy over the last 30 days. This indicates that the value of the show in the Italian market is good. Likewise, "L'albero Azzurro" has higher demand than 95.8% of all children titles in Italy, which means that it is a valuable asset in the children's genre.
Demand data can also inform acquisition decisions. Understanding the level of audience demand and comparing it to other shows can help determine which shows to acquire. In the case of "L'albero Azzurro," although it achieved good audience demand, its demand decreased in March in Italy by 18.2%. Executives can use such data to determine whether the show is still a viable acquisition or whether to focus on other shows. Considering shows similar to "L'albero Azzurro" that fans also like can help identify potential acquisition opportunities.
Furthermore, demand data can inform programming decisions. Parrot Analytics can reveal the most popular genres in local markets, helping executives tailor their programming to attract new subscribers and retain existing ones. In the case of "L'albero Azzurro," it performed well in Italy, and its demand spiked in late March 2024. Executives can use this data to determine the best release strategy for the show and ensure optimal pricing.
Finally, demand data can help inform distribution decisions. Understanding the global performance and travelability of a show can help executives determine which platforms to target for distribution and which markets are most likely to be successful. In the case of "L'albero Azzurro," it outperformed the demand of the average TV show in each of the top 10 global markets where it was most in-demand over the last 30 days. However, its travelability and franchisability are poor, indicating that the show may only have a limited international market.
In conclusion, demand data is a powerful tool that entertainment executives can use to make informed content, acquisition, distribution, and programming decisions. By analyzing the various dimensions of a show's demand, executives can understand its valuation, inform acquisition decisions, inform programming decisions, and inform distribution decisions. With Parrot Analytics' demand data, entertainment executives have the tools they need to make the best strategic decisions for their companies.
This is L'albero Azzurro's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well L'albero Azzurro travels internationally.
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Acquire the best shows from partners such as Rai 1 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. L'albero Azzurro), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 1 by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 1‘s L'albero Azzurro is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for L'albero Azzurro, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for L'albero Azzurro in Italy. We provide our partners with valuable TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.