The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or network executive, you can use demand data like that of "La Rosa De Guadalupe" to make informed content decisions. For example, the strong demand metrics above demonstrate the high popularity of the series in Italy and other top global markets. You can evaluate the potential of this show to acquire or produce similar content in different regions with similar cultural backgrounds. You can also assess audience appeal in different genres and make content decisions accordingly - "La Rosa De Guadalupe" falls into the romance genre and records outstanding demand. Furthermore, the data shows that while the demand for this show has been increasing recently, its longevity remains outstanding. Additionally, the strong franchisability potential leaves an opportunity to further monetize IP for this show through spin-offs or franchises.
Demand data also informs content valuation. In this example, you can use demand to assess the value of content, individual titles, or entire libraries in any market. Parrot Analytics' content valuation system is based on demand data and can provide a dollar value contribution of any title, to any platform, in any region. You can use demand data to assess how a title drives engagement across the catalog, quantify the platform-specific marginal revenue contribution, as well as estimate cannibalization of audiences if a title is available on multiple services.
Furthermore, the strong global performance of "La Rosa De Guadalupe" across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - provides an independent measure of how well a title performs in a specific market as well as offers an opportunity to assess competitive benchmarking.
In conclusion, using demand data like the metrics above for "La Rosa De Guadalupe", you can make more informed acquisition, distribution, programming, or content decisions. By using demand to assess the value of individual titles or libraries, evaluate audience appeal in different genres, and assess franchise potential, you are making data-driven decisions that increase your chances for success.
La Rosa De Guadalupe's travelability to Italy in the last 30 days is 26%, which means that the audience demand for La Rosa De Guadalupe is 26% of the demand in its country of origin, Mexico. Click through to another market to discover how well La Rosa De Guadalupe travels internationally.
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Acquire the best shows from partners such as Las Estrellas to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Rosa De Guadalupe), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s La Rosa De Guadalupe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Rosa De Guadalupe, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for La Rosa De Guadalupe in Italy. We provide our partners with valuable media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.