The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make more informed content decisions. The demand data for "Late Show With David Letterman" in Italy for the month of February 2024 can provide valuable insights into the performance of the show in the market.
One of the main benefits of demand data is that it can inform content valuation. With demand data, you can answer questions such as how much a show is worth and the value of a content library to a platform over time. Using Parrot Analytics content valuation system, you can calculate the dollar value contribution of any title, to any platform, in any region.
With regard to "Late Show With David Letterman", the demand data shows that its audience demand is good, with 2.7 times the audience demand of the average show in Italy over the last 30 days. Also, its demand has been increasing steadily in recent days. When compared to other titles, only 8.6% of all TV shows have this level of demand, and the show ranks at the 98.7th percentile in the variety genre, in February.
Furthermore, you can use demand data to help you make acquisition decisions. Using demand data, you can answer questions such as how well a series will perform as an acquisition-driving or churn-reducing title, and assess the value of exclusivity. The data reveals that "Late Show With David Letterman" achieved an outstanding audience demand of 8.9x in the United States and is outperforming the demand of the average TV show in the top 10 global markets where it's most in-demand. Moreover, you can leverage demand data to discover new opportunity markets for content distribution and uncover under-monetized titles.
Demand data can also help inform distribution decisions. Specifically, it can aid in mapping local whitespaces and determining the best release strategy for content. It can help you to understand the most popular genres in local markets and optimize your marketing campaigns ahead of the launch date.
Additionally, demand data can help inform programming decisions by indicating what type(s) of content exhibit opportunity to acquire or produce. According to the data provided, fans of "Late Show With David Letterman" also enjoy other shows such as "Dual Survival", "Deadliest Catch", "White Collar", "The Late Show With Stephen Colbert", "The Tonight Show Starring Jimmy Fallon", "The Graham Norton Show", "Jimmy Kimmel Live", "Ice Pilots NWT" and "Diners, Drive-Ins And Dives".
In conclusion, leveraging the insights provided by demand data is essential for entertainment executives to make more informed decisions. By analyzing the demand data for "Late Show With David Letterman" in Italy for the month of February 2024, you can improve your content valuation, acquisition, distribution, and programming decisions.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Late Show With David Letterman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Late Show With David Letterman, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:05 p.m. PST using television demand metrics from Parrot Analytics for Late Show With David Letterman in Italy. We provide our partners with deep OTT capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.