The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand data for a show can be instrumental in making informed and effective content decisions. "Law & Order: Special Victims Unit" can serve as a case study on the way demand data influences content valuation and can be used to make decisions concerning programming, acquisition, and distribution.
Content valuation is an economic valuation system powered by global content demand and supply. The audience demand data for this show relative to the average show in Italy over the past 30 days is 6.3 times higher. When evaluating the worth of a show, time period-based demand comparative data can assist executives in determining its baseline value. Audience demand also assists in evaluating a show's performance as an acquisition-driving or churn-reducing title, assessing the cannibalization of audiences if a title is available on multiple services, and assessing the value of exclusivity.
Audience demand data supports the decision-making process of executives when it comes to programming decisions, acquisition, and distribution. There is evidence to show that "Law & Order: Special Victims Unit" ranks second in Canada, and outstanding in other regions (the United States, Australia, the United Kingdom, Germany, Brazil, Netherlands, France, and Switzerland). This data can be used to help executives decide where to distribute content and allocate funds to maximize future content investments.
Understanding how viewers interact with a show is also key. Combining the audience demand data for "Law & Order: Special Victims Unit" with the shows its fanbase also likes (such as "Law & Order", "Chicago P.D.", "Chicago Fire", "Chicago Med", "FBI : Most Wanted", "FBI: International", "NCIS", "S.W.A.T." and "Ink Master"), network executives can decide on cross-title marketing campaigns or on selecting shows to acquire.
The Parrot Pulse for "Law & Order: Special Victims Unit" supplies an independent measure of its global performance using six dimensions. Franchisability, momentum, and reach are outstanding. Demand for the show in Italy was 16% of the demand in the United States. Longevity and travelability are exceptional, with the premier of season 25 seen as carrying the potential to increase momentum further.
In conclusion, audience demand data is a powerful tool for entertainment executives, helping them make informed content, acquisition, and distribution decisions. The context of "Law & Order: Special Victims Unit" in Italy in February 2024 demonstrates how demand data can assist in content valuation, deciding where to market content cross-titles, and allocating funds to maximize future content investments. Supply and demand decisions can be made with greater confidence, given this evidence-backed approach.
Law & Order: Special Victims Unit's travelability to Italy in the last 30 days is 24%, which means that the audience demand for Law & Order: Special Victims Unit is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Special Victims Unit travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Special Victims Unit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Special Victims Unit, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 2:05 p.m. PST using tv demand datasets from Parrot Analytics for Law & Order: Special Victims Unit in Italy. We provide our partners with comprehensive media industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.