The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executives can use demand data like that of "Malcolm In The Middle" to guide their content and acquisition-related decisions. This data can guide them to make decisions regarding their programming, licensing, and distribution strategies, among others. For instance, demand data can be used to evaluate the valuation of content. Parrot Analytics' content valuation system based on demand data can reveal the dollar value of any title contribution to any platform in any region.
Furthermore, insight on the global demand for content is an essential part of optimizing media businesses good for all distribution channels, including SVOD services, linear networks or pay television networks, and local broadcasters. Demand for specific content can be determined by examining data on audience demand across different regions and how it is evolving over time, and other factors that should be taken into account include longevity, momentum, franchisability, and reach.
Demand data can also give valuable insights into the preferences and behavior of viewers when it comes to programming, such as which types of content present opportunities for acquisition or production. Audience insights obtained through demand data help platforms personalize their content offerings and create targeted content campaigns to reach specific audience segments, to ultimately drive engagement and growth.
In the case of "Malcolm In The Middle," the show has demonstrated a good level of audience demand in Italy, but this has been declining lately. The show's franchise potential is rated "good" which means that it can be further monetized through spin-offs or franchises. The global demand for the show across all platforms is outstanding according to the Parrot Pulse measure. The show's travelability is good, which suggests that it has the potential to travel and be popular across different markets.
Another important use of demand data such as this is that it provides a detailed analysis of the show's market position in key regions, guiding them on how they can acquire or produce content based on insights drawn from similar performance in other titles. Lastly, the performance of the show over the past year can also be assessed by comparing it to the last 30 days. These insights are most valuable in helping executives to make informed content decisions and programming decisions that maximize their reach, and ultimately drive engagement, growth and revenue in local and global markets.
Malcolm In The Middle's travelability to Italy in the last 30 days is 27%, which means that the audience demand for Malcolm In The Middle is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Malcolm In The Middle travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Malcolm In The Middle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Malcolm In The Middle also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Malcolm In The Middle, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Malcolm In The Middle in Italy. We provide our partners with comprehensive OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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