The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several key decisions you can make based on demand data analysis, especially when determining content and acquisition decisions. In this article, we will explore how understanding the demand for a show like "Mare Fuori" in Italy during March 2024 can help you make more informed decisions regarding your programming, distribution, or acquisition strategy.
Content valuation is an important part of a television executive's strategic decision-making process when assessing a show's value to attract subscribers and curb churn. Parrot Analytics' content valuation system is based on demand data metrics and has the ability to answer several important questions such as: how much is the show worth, how can you determine how much to spend on content, and how can you assess the value of exclusivity? By examining the demand data for "Mare Fuori," we can see that the show achieved outstanding audience demand, with 11.6 times the audience demand of the average show in Italy over the last 30 days. It’s essential to note that content valuation is much more than looking at the show's demand alone, and it is only one of the many factors used in this process.
When deciding on whether to acquire the show or distribute it, we can use demand data to answer important questions like: What content is most popular in my market or on a global scale? Is the show performing well globally? According to the demand data, "Mare Fuori" outperforms the average show in each of its global markets, ranking first in Italy, and okay in the other markets. Understanding the show's market performance will help you to develop strategies to distribute the content more effectively or optimize the show's licensing opportunities.
The demand data can also help to determine whether the show's popularity and demand are sustainable by analyzing the performance on a 1-year rolling basis or over the last 30 days. The rolling year basis indicates that "Mare Fuori" had a higher peak demand of 27.5 times the average show and an average demand of 12.8 times the average show, indicating that demand has decreased in popularity in the last 30 days.
When considering content decisions, demand data can be used to determine a show's momentum, longevity, franchisability, and reach. "Mare Fuori" has okay momentum and reach, and poor franchisability, travelability, and longevity. We can use this data to consider how "Mare Fuori" fits into our multi-title strategies and franchise opportunities.
Additional data insights from Parrot Analytics show us that, despite a strong and dedicated audience in Italy, demand for the show has decreased in Italy by 59.8% during March, indicating changes in market trends or shifts in audience demand in Italy's crime genre. The metadata of the show indicates that it has four seasons, which means that our data insights can help to inform future season renewal and cancellation decisions and opportunities to monetize the large loyal fan base.
In conclusion, demand data is essential in several strategic decision-making processes for TV executives. It helps to determine content valuation, acquisition decisions, distribution strategies and provides critical insights into audience engagement, market dynamics, and trends. The use of demand data insights for a show like "Mare Fuori" can help you make informed decisions in all aspects of content creation, acquisition, programming, and distribution.
This is Mare Fuori's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mare Fuori travels internationally.
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Acquire the best shows from partners such as Rai 2 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mare Fuori), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Mare Fuori is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mare Fuori, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Mare Fuori in Italy. We provide our partners with extensive media industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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