The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive making content decisions, demand data for "Mare Of Easttown" in Italy for February 2024 provides valuable insights.
For one, "Mare Of Easttown" is performing well in Italy with 2.6 times the audience demand of the average show, indicating good demand. This is a good indication of the show's value in the Italian market and can indicate how much it may be in demand in other international markets. Additionally, the show's demand has been increasing recently, which could suggest that it is gaining popularity and could be a show to invest in.
Another key piece of information from the demand data is that "Mare Of Easttown" ranks highly compared to other drama titles in Italy, with higher demand than 97.1% of all drama titles. This indicates that the show is a strong performer in the drama genre.
The Parrot Pulse data is also useful as it provides a global measure of the show's performance across six dimensions. For "Mare Of Easttown", the worldwide audience demand and travelability are outstanding and good, respectively, indicating that the show has global appeal. Additionally, the show's momentum and longevity are good, suggesting that it is still growing in demand and is maintaining its audience over time. The show's franchisability and reach are also good, implying that it has potential for spin-offs and has a large number of people expressing demand.
By examining the top 10 global markets where "Mare Of Easttown" is most in-demand over the last 30 days, executives can gain even deeper insights into the show's performance. For example, Russia is the show's number one market globally, where it achieved outstanding audience demand of 9.3x. This can provide valuable insight for content acquisition and distribution decisions.
Finally, the comparison of the show's performances over a year provides additional insights. While the show's peak demand over a year was 7.0 times the average, it peaked at 4.6 times the average in the last 30 days, indicating a recent increase in popularity. By examining the show's demand over a year, executives can better understand the overall performance of the show and how it has changed over time.
In conclusion, demand data for "Mare Of Easttown" in Italy can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By using demand data, executives can better understand the value of a show and its potential for success in various markets. Additionally, the Parrot Pulse data can provide insight into the show's performance across various dimensions.
Mare Of Easttown's travelability to Italy in the last 30 days is 55%, which means that the audience demand for Mare Of Easttown is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Mare Of Easttown travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Mare Of Easttown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mare Of Easttown, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:42 a.m. PST using tv demand datasets from Parrot Analytics for Mare Of Easttown in Italy. We provide our partners with deep TV industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.