The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make informed content, acquisition, distribution, or programming decisions. For instance, reviewing the performance of "Marvel's What If...?" in Italy using demand data for the month of January 2024 provides valuable insights.
Firstly, understanding the level of demand for the series is critical. In this case, "Marvel's What If...?" had 4.8 times the audience demand of the average show in Italy over the last 30 days, which is a good indicator. Parrot Analytics' content valuation system can help quantify the dollar value contribution of this show in Italy for any platform.
Additionally, knowing the show's rank and performance against other titles in its genre can help identify opportunities for better placement and promotion. For instance, "Marvel's What If...?" ranks at the 97.8th percentile in the animation genre for January 2024, which indicates a higher demand than 97.8% of all animation titles in Italy.
Analyzing audience behavior toward content recommendations can also reveal key insights that can be useful in content decisions. In this case, shows that fans of "Marvel's What If...?" also like include "Rick And Morty", "The Boys", and "The Mandalorian," among others.
Evaluating demand trends in Italy for January shows that demand for "Marvel's What If...?" has decreased by 138.9% during the period. Understanding where demand is decreasing can help executives take action to retain or even increase demand for their content.
Using the Parrot Pulse to measure the show's global performance across six dimensions such as audience demand, travelability, longevity, momentum, franchisability, and reach, can help guide content valuation and acquisition decisions. For instance, the show scores high in travelability, which measures a show's international demand relative to its home market. This can be useful in identifying regions with high demand and justifying investment in local productions.
Finally, comparing the performance of "Marvel's What If...?" on a 1-year rolling basis vs. the last 30 days can provide insights into recent trends and popularity. In this case, the show's popularity has increased in the last 30 days, indicating the potential for continued growth.
Overall, demand data can help executives make informed decisions throughout the content lifecycle, from content valuation, acquisition, distribution, programming, and marketing. By leveraging demand data for specific markets, shows, and genres, executives can acquire a deeper understanding of audience behavior, identify key trends, and make data-driven decisions.
Marvel's What If...?'s travelability to Italy in the last 30 days is 57%, which means that the audience demand for Marvel's What If...? is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's What If...? travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel's What If...? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's What If...?, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:06 a.m. PST using global demand content analytics from Parrot Analytics for Marvel's What If...? in Italy. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.