The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a platform or studio, using Parrot Analytics demand data can provide unique insights leading to more informed content, programming, distribution, and acquisition decisions. For example, examining the case of the popular show "Mia and Me" in Italy, demand data allows us to gain a better understanding of audience preferences and interests. Here are some ways to use demand data:
1. Content valuation: Using demand data, executives can estimate the value of a content library or single title to a platform over time. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform, in any region. This system is based on global content demand and supply and can provide valuable insights into a title's strategic value, ROI, and exclusivity.
2. Global IP valuation: By examining demand data, executives can estimate the value of IP in different regions. In the case of "Mia And Me," we can see that this TV series is highly demanded in several countries, indicating the potential for international expansion or localization efforts.
3. Programming and licensing: Demand data can be used to inform content decisions, such as which titles to acquire, how much to pay for content, which titles are most likely to drive engagement, and which titles can mitigate churn. In the case of "Mia And Me," we can see that audience demand has increased recently, indicating a show's growing popularity.
4. Marketing and promotional strategies: Demand data can be used to optimize pre-release marketing strategies for new titles or release strategies for existing content. By understanding audience demand patterns and taste clusters, executives can target the right audience and improve the success of their campaigns. For example, trending shows can become part of the cultural zeitgeist, an opportunity to maximize a show's momentum.
5. Franchise spin-offs and licensing: Demand data can inform the decision of developing or licensing a TV show into a franchise or creating spin-offs. In the case of "Mia And Me," demand data can be used to evaluate the show's franchisable potential or the financial value of a franchise, enabling strategic decision-making on how to monetize IP most effectively.
In conclusion, Parrot Analytics demand data provides executives with actionable insights, which help them make data-driven content acquisition, programming, and distribution decisions. The case of "Mia And Me" in Italy showcases how demand data can be leveraged to reveal audience preferences and interests, assess franchisable IP potential, and uncover valuable insights to guide strategic decision-making.
This is Mia And Me's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mia And Me travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Mia And Me is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mia And Me, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 4:43 a.m. PST using television demand analytics from Parrot Analytics for Mia And Me in Italy. We provide our partners with valuable subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.