The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to invest in or license a new TV series? Parrot Analytics has all the tools necessary to ensure the decisions around these investments are well-informed. The following analysis of "Miami Vice" in Italy for January 2024 provides insight on how demand data can help you make more informed content decisions, acquisitions, and programming decisions.
Firstly, the demand for this show is good, and its demand change in the last 30 days indicates an upward trend. Using demand data, we can assess the value of exclusivity, the baseline value of a title, and the show's performance as an acquisition-driving or churn-reducing title. Furthermore, by examining results of the Parrot Pulse, we can determine that the show has outstanding longevity, momentum, and good franchise ability, as well as good travelability, which quantifies a show's international demand relative to its home market. Knowing these measures can assist with acquiring content, licensing content, or deciding where to distribute your content.
This information can also help you create a more optimized release strategy and pricing; for example, the spike in demand for "Miami Vice" in mid-January means that any marketing campaign for the show in Italy at that time would be more successful than at other times.
You could also use the demand data to compare "Miami Vice" against other TV shows available in the market through competitive benchmarking. Another way to use the data is to analyze taste clusters, which reveals information about your audience - such as what genres they're interested in - and can help inform decisions around what types of content can work given your target audience.
Finally, demand data can help your company make informed decisions around international expansion. By examining the demand for "Miami Vice" in the top 10 international markets, we can see how well the show performs against the average. This helps determine what market will likely become the biggest hits for the show.
In conclusion, gathering insights about TV series performance, such as through the analysis of "Miami Vice" in Italy for January 2024, can help entertainment executives invest in, license out, distribute and handle their content much more effectively and efficiently. Demand data, in particular, can inform decisions around content valuation, supply and demand optimization, subscriber retention and acquisition strategies, as well as determining what types of content would work best for your specific audience. It is clear that demand data is a necessary tool to out-perform in the entertainment industry.
Miami Vice's travelability to Italy in the last 30 days is 9%, which means that the audience demand for Miami Vice is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Miami Vice travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Miami Vice), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Miami Vice, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Miami Vice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miami Vice, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Miami Vice in Italy. We provide our partners with essential television series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.