The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today face a myriad of challenges when making strategic decisions for their company. To make the most informed decisions, they need access to the right data and tools that can help them quantify and contextualize the value of their content. This is where Parrot Analytics comes in with its content valuation system that is powered by global content demand and supply. Let's take a look at how demand data from Parrot Analytics can be used to help executives make more informed decisions concerning the acquisition, distribution, programming, or content decisions of a show like "Monterossi - La Serie."
Firstly, content valuation uses demand data to answer questions such as "How much is my show worth" and "What is the baseline value of a title?" By examining the demand data for "Monterossi - La Serie," we can see that the show has 3.4 times the audience demand of the average TV show in Italy over the last 30 days, placing it in the 8.6% percentile for demand. Knowing the value of a show is crucial for deciding how much to spend on content and how much it is worth to another streaming platform.
Demand data also enables executives to understand the global appeal of their content, or what content is most popular in a given market or on a global scale. By examining the top 10 global markets where "Monterossi - La Serie" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Executives can use this information to make better acquisition, distribution, and programming decisions.
Demand data also powers Parrot Analytics' content valuation system, allowing executives to calculate the return on investment (ROI) a specific title will bring for any given platform. For example, using demand data, executives can assess "Monterossi - La Serie's" ability to drive subscriptions and mitigate churn. This information helps them make more informed decisions about content acquisition, distribution, and programming.
In addition to content valuation, demand data can help executives optimize their marketing campaigns by informing pre-release marketing decisions. By leveraging demand data, executives can determine the most effective release strategy and pricing for a show like "Monterossi - La Serie" to ensure maximum audience engagement at the time of release.
Demand data can also help executives uncover under-monetized titles and find new opportunity markets for content distribution. By examining the demand trends for "Monterossi - La Serie," executives can explore new opportunities for global expansion or other monetization strategies such as spin-offs, making better content decisions and maximizing the value of their content library.
Finally, demand data can be used for competitive benchmarking. By comparing the performance of "Monterossi - La Serie" against other titles available on the market, executives can gain insight into how their content stacks up against the competition and make more informed decisions about content acquisition, distribution, and programming.
In conclusion, executives working in the entertainment industry need access to the right data and tools to make informed decisions about their content. By using Parrot Analytics' content valuation system and leveraging demand data, executives can make more informed acquisition, distribution, programming, and content decisions for shows like "Monterossi - La Serie." Knowing the value of content and its global appeal are crucial for maximizing ROI and staying ahead of the competition in today's rapidly evolving entertainment landscape.
This is Monterossi - La Serie's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Monterossi - La Serie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Monterossi - La Serie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monterossi - La Serie, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Monterossi - La Serie in Italy. We provide our partners with deep content know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.