The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. Demand data can play an essential role in providing insights to guide these decisions. Taking the example of "Mr. Robot's" performance in Italy for the month of October 2023, we can explore how demand helps in better decision-making.
Content Valuation:
Content valuation is one of the significant decision-making areas for entertainment executives. Demand data can help in content valuation by answering questions such as, "How much is my series worth," or "What is the baseline value of a title." Parrot Analytics' content valuation system relies on global content demand and supply data to determine the dollar value contribution of any title in any region.
Using "Mr. Robot" as an example, we see that its audience demand in Italy has been outstanding over the past 30 days, with eight times the audience demand of the average show in Italy. By examining demand data across multiple dimensions, we see that "Mr. Robot's" global performance remains consistently outstanding, indicating that it carries significant value to any platform looking to acquire or distribute it.
Acquisition and distribution:
Demand data can help executives determine which shows perform well in different regions and guide acquisition or distribution strategies. "Mr. Robot's" demand is highest in the United States, but it still has outstanding audience demand in other regions such as the Netherlands, Italy, and France, making it an ideal acquisition for global platforms.
Programming:
One of the challenges for a programmer is to understand what viewers want to watch. Demand data uncovers insights on genre preferences and can help identify which titles resonate with audiences, enabling programming executives to provide audiences with content they are interested in. In the case of "Mr. Robot," we see that it ranks at the 99.4th percentile in the drama genre in Italy. This indicates that audiences in Italy prefer dramas, and "Mr. Robot" is an excellent fit for this region.
Marketing and promotion:
Demand data can also be used to optimize marketing and promotional campaigns to maximize content promotion. For example, marketers can determine which elements of a show resonate with fans and use this knowledge to create effective campaigns to attract new subscribers. With "Mr. Robot," we see that the show's demand spiked in late October, indicating that a targeted promotion campaign may have contributed to the spike in demand.
In conclusion, demand data provides an essential tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Using "Mr. Robot" as an example, we see its consistently outstanding demand in different regions worldwide, highlighting its significant value to any platform or network. The case of "Mr. Robot" confirms that executives can use demand data to make business-critical decisions that benefit the company's bottom line, enabling them to stay ahead in an increasingly competitive environment.
Mr. Robot's travelability to Italy in the last 30 days is 61%, which means that the audience demand for Mr. Robot is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Mr. Robot travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular USA Network‘s Mr. Robot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Mr. Robot also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for USA Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Robot, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on Nov. 28, 2023, 1:07 p.m. PST using demand datasets from Parrot Analytics for Mr. Robot in Italy. We provide our partners with far-reaching TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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