The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions for your platform or network. A great example is analyzing the performance of "Mr. Robot" in Italy during March 2024. This show stands out in terms of audience demand, achieving 10.5 times the audience demand of the average show in Italy over the last 30 days. This is a good indicator that the show is a favorite among Italian viewers and could be a valuable asset in your content library. The fact that its demand has been increasing indicates that its popularity is on the rise, making it a potentially great candidate for exclusive distribution.
Another valuable insight that you can derive from demand data is learning which other shows your audience is interested in. For instance, fans of "Mr. Robot" in Italy enjoy shows like "Game Of Thrones", "Better Call Saul", "The Mandalorian", and "Westworld". Knowing this can help you when making decisions around content acquisition or programming. You can use this information to identify new titles that could interest your subscribers, and make sure to program them accordingly to maximize audience.
Demand data also reveals global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Analyzing the performance of Mr. Robot using these dimensions can give you valuable information about how the show is performing on a global scale. For example, the show's franchisability is outstanding, indicating that it has significant potential for spin-off opportunities. Furthermore, its momentum is outstanding, suggesting that its audience is growing, and new viewers are discovering the show. You can leverage this insight to create marketing campaigns and other promotional efforts focused on highlighting these strengths, driving further engagement and increasing demand.
Finally, by examining the top 10 global markets where "Mr. Robot" is most in-demand over the last 30 days, you can find new opportunities for content distribution. The show's outstanding demand is consistent across numerous markets, including Germany, United Kingdom, Romania, Netherlands, Brazil, and Poland, suggesting that it could perform well in these areas if distributed correctly. Consequently, you can use this information to connect with local distributors or brokers in these regions and expand your content offerings to serve more international audiences, bringing in new subscribers.
In summary, understanding audience demand is essential to make informed decisions about content acquisition, programming, distribution, and marketing. Analyzing the performance of a show like "Mr. Robot" in detail showcases how demand data can be leveraged to derive valuable insights, helping entertainment executives like yourself make more informed and profitable decisions. Proper use of demand data can help take the guesswork out of content decisions and reduce the risk of investing in shows that may not resonate with your audience.
Mr. Robot's travelability to Italy in the last 30 days is 72%, which means that the audience demand for Mr. Robot is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Mr. Robot travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Robot, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Mr. Robot in Italy. We provide our partners with deep television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.