The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various sectors can leverage demand data to make informed content, acquisition, distribution, and programming decisions. For instance, take the popular TV series, "Murdoch Mysteries," that follows young detective William Murdoch solving murder cases using unconventional approaches in Toronto. By analyzing its performance in Italy over the last month, entertainment executives can make the following decisions using demand data:
1. Content Valuation - Based on the demand data for "Murdoch Mysteries" in Italy, it is 4.3 times more in demand than the average show over the last 30 days. Compared to the demand of 3.4 times the average over the last 90 days, demand for this show has been increasing recently. Therefore, demand data can help content distributors or producers determine the value of the content and how it has been performing in real-time.
2. Travelability - Demand data reveals that "Murdoch Mysteries" has good travelability, with its demand in Italy equal to 24% of its demand in Canada, where the show originated. This highlights the potential for the show to travel beyond its home market and how appealing it is to international audiences.
3. Viewership satisfaction - Using demand data, entertainment executives can determine the satisfaction of viewers with their current content offering. For Murdoch Mysteries, a 13.0% decrease in demand in Italy over the last month might indicate possible viewer dissatisfaction related to the programming time slot, offerings, or other competing shows.
4. Programming decisions - By examining the top 10 global markets where "Murdoch Mysteries" is most in-demand over the last 30 days, entertainment executives can draw insights into the show's global audience appeal and plan programming decisions. For instance, since Canada has an outstanding audience demand of 13.2x, a content distributor acquiring "Murdoch Mysteries" could prioritize airing it in Canada. Further, since the show has outstanding demand in other countries like Germany, United Kingdom, and Australia, distributors could explore ways to enter these markets.
5. Distribution decisions - By analyzing audience demand in different regions, entertainment executives could determine which platforms or networks to distribute a particular content. For instance, based on the demand data of "Murdoch Mysteries" in Italy, executives could identify the demand for the show in Italy and assess how it could fit into their distribution lineup.
In conclusion, across various sectors of entertainment, demand data can help executives make data-driven decisions. For instance, by analyzing the popular TV series "Murdoch Mysteries" in Italy over the last month, executives can make informed decisions related to content valuation, travelability, viewership satisfaction, programming decisions, and distribution decisions.
Murdoch Mysteries's travelability to Italy in the last 30 days is 25%, which means that the audience demand for Murdoch Mysteries is 25% of the demand in its country of origin, Canada. Click through to another market to discover how well Murdoch Mysteries travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Murdoch Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murdoch Mysteries, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Murdoch Mysteries in Italy. We provide our partners with deep media industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.