The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content and acquisition decisions. In Italy during March 2024, "Mythic Quest" had good audience demand, with 3.4 times the audience demand of the average show. The show's demand has been increasing recently, moving up in rank by one spot during March, and is currently at the 98.1th percentile in the comedy genre. This means that the show has higher demand than 98.1% of all comedy titles in Italy.
One of the ways demand data can be used is for content valuation. By using Parrot Analytics' content valuation system, you can determine how much a particular show or library is worth to your platform in any given region. You can also analyze the dollar value contribution of any title on any platform. For instance, based on the current demand for "Mythic Quest," you can use demand data to calculate the ROI that the show will bring to your platform and to assess its ability to drive subscriptions and mitigate churn.
Demand data also enables you to make more informed programming decisions. You can use insights from audience demand to identify which genres are resonating with your audience, which shows are driving audience engagement or retention, and which titles are popular in a particular region or globally. For example, if you're looking to expand your SVOD platform globally, you can use demand data to understand which titles have the most travelability and global appeal, and how funds should be allocated to maximize content investments.
Additionally, you can use demand data to make informed acquisition and distribution decisions by identifying which titles exhibit opportunity for acquisition or production, and which platforms should be targeted for content distribution. For instance, you can use demand insights to determine how much a specific show is worth to another streaming platform and find new opportunity markets for content distribution.
Overall, demand data helps entertainment executives make more strategic and data-driven decisions when it comes to content valuation, acquisition, distribution, and programming. Therefore, leveraging insights from Parrot Analytics' demand data on "Mythic Quest" in March 2024 in Italy can provide you with valuable insights to support your strategic decision-making process.
Mythic Quest's travelability to Italy in the last 30 days is 26%, which means that the audience demand for Mythic Quest is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Mythic Quest travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mythic Quest), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mythic Quest, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Mythic Quest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mythic Quest, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Mythic Quest in Italy. We provide our partners with essential media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.