The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
With the abundance of content available to audiences today, producers and executives need data more than ever to make informed decisions. The case of "Only Murders In The Building" is just one example of how Parrot Analytics' demand data can provide valuable insights to guide content decision making.
One major area where demand data comes in handy is content valuation. With "Only Murders In The Building," for example, demand data can be used to determine the show's worth and to find out how much of its value is driven by the demand for one of its stars. Parrot Analytics has a content valuation system that takes into account global content demand and supply, revealing the dollar value contribution of any title in any region. By calculating ROI, it's possible to estimate a specific title's impact on revenue for a particular platform, as well as its potential to drive subscriptions and mitigate churn.
Demand also allows producers and executives to determine the best strategies for release and pricing. In the case of "Only Murders In The Building," the show experienced a spike in demand in early March 2024 in Italy. Further analysis of demand data for this show indicates that it has higher demand than 99.9% of all crime titles in Italy. Studying the top ten global markets where the show is most in-demand over a given period can reveal how well a show is doing in each market and highlight opportunities for growth.
Another useful application of demand data is in decisions about supply and demand, including identifying under-monetized titles and uncovering new opportunities for content distribution. For example, executives might use demand data to find new market opportunities for a particular series or genre. On the other hand, demand can also be used to help retain subscribers by identifying which titles to acquire or produce.
With Parrot Analytics' demand data, executives can also optimize their marketing campaigns ahead of premiere. Similarly, studying audience demand can help answer questions about a show's longevity and its ability to maintain audience demand over time. It can also help producers and executives to assess the spin-off potential of a show and identify new opportunities for future content investments.
In sum, by leveraging demand data, executives can make informed decisions about content creation, acquisition, distribution, and marketing. By determining demand for series like "Only Murders In The Building", they can make more informed decisions about how best to allocate resources to maximize their investment and engage audiences in a competitive market.
Only Murders In The Building's travelability to Italy in the last 30 days is 66%, which means that the audience demand for Only Murders In The Building is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Only Murders In The Building), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Only Murders In The Building in Italy. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.