The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly in search of ways to improve your content's performance and make more informed decisions. Demand data can provide valuable insights into audience preferences and trends that can be used to help guide content valuation, acquisition, distribution, and programming decisions.
"Only Murders In The Building," a popular TV series, presents an excellent case study on the application of demand data to inform strategic decision-making.
For one, using demand data tools such as Parrot Analytics' content valuation system, content executives can determine how much to spend on content. The system reveals the dollar value contribution of any title, to any platform, in any region, which can be used in content valuation.
Using demand data, executives can also assess a TV series' ability to drive subscriptions and mitigate churn. For instance, by developing insights into which titles are popular with viewers and why, executives can make more informed decisions that provide both long and short-term returns on investment.
The data also allows for optimal release strategy and pricing decisions by mapping local white spaces, which refer to unconquered markets with an appetite for a particular type of content. This data can be used to ensure that the content is reaching its desired market and pricing strategies are optimized to take advantage of that market's demands.
Another valuable application of demand data is in the testing of content's initial concept for its global or local appeal. An in-depth analysis of audience demand data can help determine which elements of a show are likely to resonate with viewers the most. The information obtained from such data can further simplify the decision-making process for content executives.
Additionally, the data can be used to identify trends and patterns that can be used to guide strategic decisions in the industry. For instance, demand data can be used to determine which types of content have the greatest opportunity in terms of supply and demand. This information can be used for both production and acquisition-related decisions.
In conclusion, demand data is an invaluable tool for entertainment executives looking to make more informed content decisions. Data helped to portray how "Only Murders In The Building" performed in Italy, which portrayed the show's follow-ability in the US and its international appeal. The data can be used to make more informed decisions regarding content valuation, acquisition, distribution, and programming, ultimately leading to increased ROI and audience satisfaction.
Only Murders In The Building's travelability to Italy in the last 30 days is 57%, which means that the audience demand for Only Murders In The Building is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Nov. 29, 2023, 1:01 p.m. PST using global demand datasets from Parrot Analytics for Only Murders In The Building in Italy. We provide our partners with deep TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.