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TV ratings for Outlander in Italy. STARZ TV series

Outlander

Original TV Network:
STARZ
Genre:
Drama
Release type:
Network
IMDB Rating:
8.5

An English combat nurse from 1945 is mysteriously swept back in time to 1743.

How well is this TV series doing in Italy?

Last 30 days
10.2x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How Demand Data on 'Outlander' in Italy Can Help Entertainment Executives Make Informed Content Decisions

Parrot Analytics Insights - February 2024

If you're an entertainment executive trying to make informed decisions related to content acquisition or programming, demand data can prove to be a powerful tool. We can use the example of "Outlander" in Italy during February 2024 to illustrate the many ways in which demand data can help you in your work. By examining the demand data for "Outlander," we can answer several important questions.

Firstly, in terms of content valuation, Parrot Analytics' content valuation system uses demand data to help you determine how much your content is worth on a platform. You can calculate the dollar value contribution of any title, to any platform in any region. In the case of "Outlander" in Italy in February 2024, the show had a demand 9.3 times the audience demand of the average TV show in Italy over the last 30 days, indicating an outstanding level of demand. Therefore, we can safely deduce that the show has high content valuation. Similarly, we can also use demand data to identify the value of a content library to a platform over time, and to estimate the baseline value of a title.

Secondly, demand data can offer insights into global performance and travelability. For instance, demand for "Outlander" in Italy was 28% of the demand in its country of origin, the United States, indicating that the show had significant international appeal. By factoring in travelability, you can quantify a show's international demand relative to its home market. Additionally, demand data can help you to compare the show's performance on a 1-year rolling basis vs. the last 30 days. In this case, we can see that though "Outlander" has incredible demand on a regular basis, it's popularity has actually increased lately.

Thirdly, by examining the top 10 global markets where the show is most in-demand, we can paint a detailed picture of the show's popularity around the world. For example, "Outlander" is most in-demand in the United States, followed by Germany, the United Kingdom, and Brazil. You can also use demand data to uncover under-monetized titles, and to answer specific questions related to content acquisition and programming in each respective market. For example, we can learn which genres are resonating most with the audience, which type of content weighs the most opportunity, what titles should be bought to keep audiences entertained and so on.

Finally, demand data can help with decisions concerning supply and demand, franchise creation, recommendations, marketing and performance. In the case of "Outlander" in Italy in February 2024, demand spiked at the end of the month, which could inform the timing of any future content marketing or promotions. As we identified earlier, the show has high franchisability, and its reach is exceptional, which would indicate that it could attract new fans on the platform. Similarly, by identifying which other shows are enjoying popularity among fans of "Outlander" in Italy, executives can target those genres to attract new subscribers.

In summary, the analysis of "Outlander" in Italy during February 2024 offers a glimpse into just some of the ways in which demand data can facilitate informed decision making among entertainment executives. By using this data to inform content acquisition or programming decisions, executives can be better positioned to maximize audience demand, drive subscriber growth and retain customers.

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More news about Outlander:

How fast is demand for Outlander growing?

Last 30 days
+8.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in Italy for Outlander to the preceding 30 days: Demand has increased by 8.5%

Drama performance

Last 30 days
99.4% Percentile rank
Outlander ranks at the 99.4th percentile in the Drama genre. This means Outlander has higher demand than 99.4% of all Drama titles in Italy
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
30% Travelability to Italy

Outlander's travelability to Italy in the last 30 days is 30%, which means that the audience demand for Outlander is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Outlander travels internationally.

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How popular is Outlander around the world?

Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Outlander is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Outlander also watch:

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
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  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outlander, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 28, 2024, 3:02 p.m. PST using global tv demand datasets from Parrot Analytics for Outlander in Italy. We provide our partners with comprehensive television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.