The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you are always looking for the next big hit. That's why demand data is critical in helping you make informed decisions about what content to produce, acquire, distribute, or program on your platform. Parrot Analytics can help you leverage demand data, and below are a few ways to demonstrate its usefulness using the "Pechino Express" show performance data from March 2024 in Italy.
1. Content valuation: Using demand data, content valuation can be performed by answering questions like: How much is "Pechino Express" worth to a specific platform in Italy? How much of the show's value is driven by its stars? How can you estimate cannibalization of audiences if the show airs on multiple services? Does the show have exclusivity value? Based on the outstanding audience demand of "Pechino Express" in Italy, it has a high value to any platform that airs it.
2. Acquisition and distribution decisions: Because you can quantify "Pechino Express" show's specific marginal revenue contribution to a platform, you can make acquisition and distribution decisions. Using the quantified marginal revenue contribution, you can estimate the ROI that the show will bring for any given platform. Audience demand can also help identify which platform is best suited to distribute the show.
3. Programming decisions: Season start and end dates can be used to make scheduling decisions on a TV network or an SVOD platform. Additionally, the pulse of "Pechino Express" can reveal how well popular the show is on a global scale, which countries are driving the most audience demand, and its performance on other dimensions like longevity and momentum.
4. Content decisions: Understanding what other shows compete with "Pechino Express" can help you make informed decisions about what shows to produce or acquire. By examining the top ten global markets where "Pechino Express" has the most demand, you can see the type of audience that the show appeals to and which markets show the most potential for its spin-off show.
5. Longevity: Longevity measures how well the show's audience demand is maintained over time, and for "Pechino Express," it is considered to be maintaining its audience demand even on a year-rolling basis. This can inform decisions on what archive content to license to increase engagement and retain customers, therefore saving marketing spend and maximizing ROI.
In conclusion, Parrot Analytics' demand data aims to provide detailed information that can help entertainment executives make informed decisions about what content to produce, acquire, distribute, or program on their platforms. By using the "Pechino Express" show performance data from March 2024 in Italy, you can see how it is possible to unlock insights that will drive revenue, audience engagement, and content value for any platform.
This is Pechino Express's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pechino Express travels internationally.
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Acquire the best shows from partners such as Rai 2 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pechino Express), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Pechino Express is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pechino Express, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Pechino Express in Italy. We provide our partners with deep television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.