The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the wealth of demand data available through Parrot Analytics, such as the insights we have on the popular TV series "Peppa Pig" in Italy for March 2024, to make more informed decisions. By using demand data, you can make better content, acquisition, distribution, and programming decisions. In the case of "Peppa Pig," demand data reveals crucial insights that can add value to your business and make your decisions more robust.
One of the key insights from the demand data on "Peppa Pig" in Italy is that it has 16.7 times the audience demand of the average show over the last 30 days. This information helps with content valuation and reveals how much an individual title is worth to a particular platform in a specific region. Additionally, it highlights the show's ability to keep the audience engaged, making it an excellent choice for acquisition and programming decisions. By comparing its demand with other family titles, you can see how "Peppa Pig" ranks higher than 100.0% of all family titles in Italy. This could be useful information when selecting similar types of content to acquire or produce for your platform.
Another crucial insight is the show's travelability, which is the measure of international demand relative to its home market. For "Peppa Pig," the demand in Italy is 56% of its demand in the United Kingdom. This information can be useful for acquisition, distribution, and programming strategies as it provides insight into the potential audience in different markets. Additionally, market-specific demand helps you to accurately determine the value of your content in each region.
Demand data provides insights into the shows momentum, which is the pace of growth over time. For "Peppa Pig," the demand has been increasing recently. Demand also spiked in late March 2024. These insights offer valuable information that helps executives make informed decisions about when to launch or market a particular title.
Another insight from the demand data is the franchise-ability of "Peppa Pig." Since the show has high franchise potential, it could be developed into spin-offs or franchises, providing opportunities for ancillary revenue streams. By examining the top 10 global markets where "Peppa Pig" is most in-demand over the last 30 days, you can see the show outperforms the demand of the average TV show (1x) in each of these markets. This information can be useful for executives in determining which markets they should target for content distribution.
Demand data can also help executives in making decisions about subscribers' retention and acquisition. By examining the content that fans of "Peppa Pig" like, you can determine which titles to acquire or produce to keep your current audience happy. Additionally, comparing "Peppa Pig's" performance on a 1-year rolling basis vs. the last 30 days reveals differences in popularity. Looking at the show's performance over time can help you determine whether to continue producing or distributing a particular title or retire it.
Finally, demand data can help executives optimize their release strategy and pricing. By understanding which titles have the most demand in which markets, executives can determine the best time to release titles to maximize their impact. Additionally, by knowing how much the content is worth to other streaming platforms, you can formulate a pricing strategy that accounts for the value of your content.
To conclude, demand data provides crucial insights for entertainment executives in making informed decisions about content, acquisition, distribution, and programming. As shown by the insights from "Peppa Pig's" demand data in Italy, the outcomes of these decisions can be beneficial for your business in the short term and in the long run. Moreover, demand data can inform content valuation, which aids in determining a title's worth to a platform or distributor and how much investment should be made in the content production or acquisition.
Peppa Pig's travelability to Italy in the last 30 days is 46%, which means that the audience demand for Peppa Pig is 46% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peppa Pig travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 5‘s Peppa Pig is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Peppa Pig also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peppa Pig, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Peppa Pig in Italy. We provide our partners with essential OTT analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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