The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be valuable in making informed content, acquisition, distribution, and programming decisions. Using "Porta A Porta" as an example, analyzing its demand can help to evaluate the popularity of the show in comparison to its competitors.
Firstly, evaluating its audience demand of 3.0 times the average show in Italy over the last 30 days indicates good demand for the show, and demand has been growing in the recent past. The percentile rank in the news genre can further help to identify its success compared to 98.3% of news titles in Italy. Knowing "Porta A Porta" ranks high in this genre is important for identifying how to target specific audiences and increasing the possibility of acquiring content that resonates with these demographics.
Moreover, comparing "Porta A Porta's" performance on a 1-year rolling basis provides insights into how recent demand relates to long-term popularity. Although its peak demand over a full year decreased in the last 30 days compared to the average, it still indicates the show is more popular than the average title. This information can help executives identify when to refresh or release new titles and predict revenue streams based on past audience numbers.
Using its international demand as a measure of its global performance further shows how "Porta A Porta" competes in different markets. For example, it has better audience demand in Italy, where the show performs well historically and remains a staple in the country's popular culture. Understanding that the show has international demand also helps executives consider its travelability, which measures its potential for exports outside of Italy and estimated returns on investment in international markets.
Finally, "Porta A Porta's" poor momentum, franchiseability, and travelability metrics suggest room for improvement in these areas and could provide opportunities for content creators, OTT platforms, and TV series financing companies to act on.
Demand data can also help executives answer specific questions like what is the dollar value a title can bring to any platform, assess the ability of a TV series to drive subscriptions and mitigate churn, and how much global appeal a title has to make informed decisions about allocating funds, optimal release strategy and pricing, and identifying tastes clusters that can inform marketing campaigns. By leveraging Parrot Analytics' demand data, executives can make better-informed decisions and gain a competitive edge in the entertainment industry.
This is Porta A Porta's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Porta A Porta travels internationally.
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Acquire the best shows from partners such as Rai 1 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Porta A Porta), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 1‘s Porta A Porta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Porta A Porta, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Porta A Porta in Italy. We provide our partners with valuable OTT analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.