The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows is critical to making more informed content, acquisition, distribution, and programming decisions. Demand data assists in content valuation for any given platform, in any region in the world. Using "Primetime Emmy Awards" as an example, Parrot Analytics' demand data can reveal valuable insights about the show's performance in Italy during January 2024.
One way demand data helps with content valuation is determining how much a show is worth to any given platform. By using demand data to calculate the ROI, executives can manage costs while maximizing viewership and profits. In the case of "Primetime Emmy Awards," its demand in Italy has been increasing recently. Over the last 30 days, it has 2.5 times the audience demand of the average show in the country, making it an excellent investment. The 73.4% increase in demand during January indicates a positive trend, which could make the show a strategic asset for an SVOD platform.
Demand data also informs decisions concerning supply and demand. In regards to "Primetime Emmy Awards," the Parrot Pulse revealed that the show has higher demand than 98.9% of all reality titles in Italy. An understanding of this demand can help executives identify which type of content would be more profitable to produce or acquire. The data also shows that the show's popularity is increasing over time, making it a good candidate for franchisability, leading to future spin-offs or franchise developments.
Another benefit of demand data is its ability to uncover under-monetized titles and finding new opportunity markets for content distribution. By looking at the top 10 global markets where "Primetime Emmy Awards" is most demanded over the last 30 days, executives can uncover new distribution opportunities. The data shows that the show is outperforming the average TV show demand in each market. Furthermore, Parrot Analytics' travelability measurement quantifies the international demand relative to the home market. In the case of "Primetime Emmy Awards," its demand in Italy was 18% of the demand in the United States. With positive demand data in other countries such as Brazil, the United Kingdom, Finland, France, Australia, Ireland, and New Zealand, executives can make informed decisions about expanding the show's international reach.
Finally, demand data helps with subscriber acquisition and retention. Executives can look at what content is most popular in their local market or on a global scale, and which titles their current audience likes the most to keep them happy. In the case of "Primetime Emmy Awards," its popularity is increasing in Italy, indicating the show could attract new subscribers to an OTT platform. Additionally, knowing that fans of "Primetime Emmy Awards" also like other shows such as "The Morning Show (US)," "The Good Fight," or "Foundation," executives can acquire or produce similar shows that their current audience would appreciate and enjoy.
In conclusion, Parrot Analytics' demand data provides insights that assist executives in making informed content, acquisition, distribution, and programming decisions. The case of "Primetime Emmy Awards" in Italy demonstrates how demand data informs content valuation, decisions concerning supply and demand, expansion into international markets, and subscriber acquisition and retention.
Primetime Emmy Awards's travelability to Italy in the last 30 days is 6%, which means that the audience demand for Primetime Emmy Awards is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Primetime Emmy Awards travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Primetime Emmy Awards is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primetime Emmy Awards, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Primetime Emmy Awards in Italy. We provide our partners with meaningful television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.