The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an executive working in the entertainment industry, it's essential to track demand data to understand a series' performance. In this article, we're using "Sex Education" as an example of how demand data can provide valuable insights that can help executives make more informed decisions.
Content Valuation is one of the critical pieces of information that can be derived from demand data. Through Parrot Analytics content valuation system, the dollar value contribution of any content can be revealed to any platform in any region. Using demand data, multiple questions regarding content valuation can be answered, such as the value of a content library to a platform over time, the baseline value of a title, or how much a series is worth. With demand data, you can calculate ROI and understand how a TV series drives subscriptions and reduces churn, making it easier to determine how much to invest in content.
One crucial use of demand data is to evaluate the global appeal of a title. In this case, "Sex Education" performed exceptionally well over the last 30 days in Italy, with demand 8.8 times the average show. Additionally, the show has higher demand than 99.8% of all romance titles in Italy. The series has also shown incredible momentum, with an increase in demand of 64.7% in the last 30 days compared to the entire year's average.
Understanding a title's performance across different markets is critical for success in a globalized industry. For "Sex Education," Russia has been the show's most in-demand market, with an audience demand of 13.1x. In comparison, the UK, the show's home market, has an outstanding audience demand. The show has also been performing exceptionally well in the United States, China, India, France, Netherlands, Australia, and Bulgaria, all showing outstanding demand.
Demand data can also help executives make more strategic programming decisions and understand audience sentiment. By tracking viewer behaviours and sentiment, executives can evaluate viewers' tastes preferences, which are critical in planning future production and distribution. For instance, executives can use demand data to uncover under-monetized titles or identify opportunity markets for content distribution.
As demand data changes frequently, executives need to keep a close eye on trends and continuously analyse data to stay ahead of the competition. "Sex Education" provides an excellent example of how a show's performance in different markets can vary and how demand data can help executives make smarter investment and content decisions.
Sex Education's travelability to Italy in the last 30 days is 72%, which means that the audience demand for Sex Education is 72% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Sex Education in Italy. We provide our partners with essential media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.