The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for insight into content valuation, demand data can help you determine how much to spend on content and reveal the dollar value contribution of any title. Using Parrot Analytics' content valuation system, you can analyze the economic value of your content based on global content demand and supply. Let's take a look at how data can help inform programming decisions by using "Sin Identidad" as an example:
- How popular is "Sin Identidad" relative to the market average in Italy, and has demand for the show been increasing or decreasing lately? For the month of February 2024, "Sin Identidad" had 4.2 times the audience demand of the average show in Italy, which is a good sign. However, demand for the show decreased by 75.3% during that month, indicating that you may want to investigate why and what actions can be taken to reverse the trend.
- What specific genre and audience is "Sin Identidad" resonating with, and what other shows do fans also like? In February 2024, "Sin Identidad" ranked at the 99.2nd percentile in the romance genre. The show dropped in rank by 434 spots, but it is still higher than 99.2% of all romance titles in Italy. Knowing specific audience segments and what they enjoy watching can help you curate the right content for your platform or find other titles to acquire.
- Where is "Sin Identidad" in-demand and how is its travelability performance? "Sin Identidad" has higher demand than 99.2% of all romance titles in Italy, but it only had 27% of the demand in Spain, its country of origin. Travelability quantifies a show's international demand relative to its home market. The show has poor travelability, and this insight can inform content acquisition or production strategies, limiting spending on content that may not attract international demand.
- Based on its momentum, how effective is the marketing campaign for "Sin Identidad" and has it reached peak demand? In February 2024, "Sin Identidad" achieved the peak rank of #286 in Italy, and its momentum, or pace of growth, was good. Meanwhile, its performance on a rolling yearly basis indicates that the show has increased popularity as its average demand over the last 30 days was 4.2 times the title average.
- Where is the show performing well globally and how does it compare to other TV shows? When examining the top 10 global markets where "Sin Identidad" is most in-demand over the last 30 days, the show outperformed the demand of the average TV show (1x) in each market. "Sin Identidad" had outstanding audience demand of 9.6x in Spain, and it also had good demand in Venezuela, the United States, Colombia, Argentina, Albania, Puerto Rico, and Peru.
In conclusion, demand data has the potential to help inform programming decisions for entertainment executives, from content valuation and acquisition to marketing and audience retention. By analyzing the demand for shows like "Sin Identidad", you can gain insights into the popularity and performance of individual titles to make informed decisions.
Sin Identidad's travelability to Italy in the last 30 days is 10%, which means that the audience demand for Sin Identidad is 10% of the demand in its country of origin, Spain. Click through to another market to discover how well Sin Identidad travels internationally.
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Acquire the best shows from partners such as Antena 3 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sin Identidad), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Antena 3‘s Sin Identidad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sin Identidad, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Sin Identidad in Italy. We provide our partners with deep OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.