The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions or acquisition decisions, demand data can provide valuable insights to help you evaluate and gauge the potential success of TV shows. In particular, the demand data for "Snowpiercer (2020)" can be used to help you understand several different aspects of the show's performance, as well as audience preferences in your market.
One of the key benefits of demand data is that it can be used to inform content valuation. By using Parrot Analytics' content valuation system, you can determine how much a specific TV series is worth in any region and calculate its ROI. In the case of "Snowpiercer (2020)," the demand in Italy has been increasing recently, and while it has dropped by 75 spots in rank during February 2024, it remains in the 98.3th percentile in the drama genre. These metrics can be used to help determine the value of the show and its potential for driving subscriptions or reducing churn for streaming platforms in Italy.
Furthermore, demand data can help you make more informed distribution decisions, particularly in relation to travelability. The demand for "Snowpiercer (2020)" in Italy is 39% of the demand in its country of origin, the United States, which indicates there may be an opportunity for distribution in other international markets, particularly those with similar preferences to Italy. Additionally, the show outperforms the demand of the average TV show in all of its top 10 global markets where it is most in-demand, which shows the series is capturing audiences in multiple regions of the world.
Demand data can also help you identify audience preferences and provide valuable insights for programming decisions. By examining the top 10 markets where "Snowpiercer (2020)" is most in-demand, we can see what other shows fans of this show are watching, such as "For All Mankind," "Invasion," and "The Expanse." This information can help executives evaluate potential acquisition opportunities and stay up-to-date with the latest audience trends.
Finally, demand data can be used to inform marketing decisions, such as how to launch a new series and align it with audience preferences. By analyzing the Peak Demand versus the Average Demand for the last 30 days, executives can evaluate how effective marketing campaigns have been at generating buzz for a new show like "Snowpiercer (2020)." This data can also be used to optimize pre-release marketing strategies for upcoming shows.
Overall, demand data can be used to make more informed and data-driven strategic decisions regarding content acquisition, content distribution, and programming for entertainment executives. The insights provided by Parrot Analytics' demand data can be used to evaluate the value of TV shows and predict their impact on audience demand, enabling executives to make more informed decisions about which shows to acquire, produce, and distribute.
Snowpiercer (2020)'s travelability to Italy in the last 30 days is 43%, which means that the audience demand for Snowpiercer (2020) is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Snowpiercer (2020) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snowpiercer (2020)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Snowpiercer (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snowpiercer (2020), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:56 a.m. PST using global television demand metrics from Parrot Analytics for Snowpiercer (2020) in Italy. We provide our partners with essential TV industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.