The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive evaluating content acquisition or distribution opportunities in Italy or on a global scale, you can use demand data to gain key insights and guide your strategy. For instance, you can use demand data to answer questions such as:
1. How popular is "Spy X Family" compared to other shows in Italy and is it a good investment?
Based on the demand data, "Spy X Family" had 2.1 times the audience demand of the average show in Italy over the last 30 days, which is good. Additionally, only 8.6% of all TV shows have this level of demand. Although demand for this show has been decreasing recently, it still achieved the peak rank of #432 in Italy, which suggests that it has a solid audience following.
2. How does "Spy X Family" perform compared to other comedy shows in Italy and what is its international potential?
According to demand data, "Spy X Family" ranks at the 96.9th percentile in the comedy genre in Italy, which means it has a higher demand than 96.9% of all comedy titles in Italy. This data suggests that the show has high potential appeal among viewers who enjoy comedy shows. Its outstanding performance across six dimensions according to Parrot Pulse, including travelability and reach suggest the potential to succeed in overseas markets, making it a candidate as an international acquisition.
3. What can you learn about the show's performance in Italy and other key markets?
Although the show is popular in Italy, its demand in Japan, its country of origin, is significantly higher. The show achieved an outstanding audience demand of 15.9x in Japan. It also continues to exhibit outstanding performance in other markets such as the United States, France, Russia, Canada, Brazil, Netherlands, and the United Kingdom. Evaluating demand in these markets can give insights on potential revenue opportunities for acquisitions or further expansion.
4. Can the show be franchised or is it reaching its saturation point?
Demand data reveals that "Spy X Family" has outstanding franchisability (spin-off potential) and reach, suggesting potential for franchise or spin-off opportunities. However, while the show has maintained an outstanding level of longevity, its momentum or the pace of growth has decreased in recent days, suggesting it may be reaching its saturation point.
By leveraging demand data, executives can answer vital questions about a show's popularity, distribution potential, and competitive strength. In the case of "Spy X Family," demand data revealed good performance in Italy, excellent demand in key global markets such as Japan and China, and strong franchise potential. Such insights are vital for evaluating acquisition or distribution opportunities for this show or similar content.
Spy X Family (スパイファミリー)'s travelability to Italy in the last 30 days is 16%, which means that the audience demand for Spy X Family (スパイファミリー) is 16% of the demand in its country of origin, Japan. Click through to another market to discover how well Spy X Family (スパイファミリー) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spy X Family (スパイファミリー).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spy X Family (スパイファミリー) from partners like TV Tokyo.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spy X Family (スパイファミリー)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spy X Family (スパイファミリー). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spy X Family (スパイファミリー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spy X Family (スパイファミリー), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Spy X Family (スパイファミリー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spy X Family (スパイファミリー), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Spy X Family (スパイファミリー) in Italy. We provide our partners with extensive OTT insight to help them drive better and more informed content investment strategies. Contact us today to find out more.