The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data for "Star Trek: Voyager" in Italy over the last 30 days can be used to make more informed content decisions. Demand data can be used to determine how much a specific title is worth and its contribution to any platform in any region. The demand information for "Star Trek: Voyager" reveals that the show has 7.5 times the audience demand of the average show in Italy over the last 30 days, and only 8.6% of all TV shows have this level of demand. This demand surge may be valuable for sustaining viewership, growing the audience base of a streaming platform, or retaining current audiences.
In addition, we can use the audience demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This analysis can help executives make better content decisions, such as how much to spend on content or how to optimize a marketing campaign. The audience demand data for "Star Trek: Voyager" shows that the show achieved the peak rank of #161 in Italy but dropped in its rank by 31 spots during February in Italy. It also ranks at the 99.2th percentile in the drama genre, which means it has higher demand than 99.2% of all drama titles in Italy.
The demand data can also inform decisions concerning supply and demand, content acquisition, programming, and distribution. For instance, executives can use the demand information to assess the value of exclusivity or to calculate the ROI a specific title will bring for any given platform. "Star Trek: Voyager" had demand spiked in mid-February 2024 for Italy, and the Parrot Pulse for the show provides an independent measure of its global performance, longevity, momentum, franchisability, and reach.
Furthermore, executives can use the audience demand data to help with subscriber acquisition, retention, and revenue optimization. For example, it can help identify under-monetized titles and discover new opportunity markets for content distribution. By examining the top 10 global markets where "Star Trek: Voyager" is most in-demand over the last 30 days, executives can determine how to tailor their marketing and promotion campaigns to reach these audiences, especially in the show's number one market globally, the United States.
Finally, executives can use demand data to inform scalable concept testing, to optimize marketing campaigns ahead of a premiere, and to uncover opportunities for international expansion. Demographics and affinity analysis based on demand can further inform casting and creative decisions, such as which elements of existing content are most popular with fans, which talent and brands to partner with, and which TV shows can help to acquire or retain subscribers.
In summary, demand data can help TV executives make more informed content, acquisition, distribution, and programming decisions. As the demand for "Star Trek: Voyager" increases, executives can use this information to assess content valuation and make data-driven decisions that drive the best results for their platform, network, or production company.
Star Trek: Voyager's travelability to Italy in the last 30 days is 40%, which means that the audience demand for Star Trek: Voyager is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Voyager travels internationally.
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Acquire the best shows from partners such as UPN to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Voyager), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as UPN by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: Voyager, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular UPN‘s Star Trek: Voyager is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for UPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Voyager, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 8:49 p.m. PST using global demand content analytics from Parrot Analytics for Star Trek: Voyager in Italy. We provide our partners with valuable TV workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.