The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive in the entertainment industry looking to make more informed content, acquisition, distribution, or programming decisions? Demand data can help you with that. In this article, we highlight how "Star Wars: The Bad Batch" performed in Italy in February 2024, and how analyzing such data can assist you in making better decisions.
Content valuation uses demand data to estimate the worth of a TV series, provide strategic insights, and more. Parrot Analytics' content valuation system is based on data-driven demand insights. You can use demand data to determine how much to spend on content and calculate the ROI of each title for any given platform. For instance, "Star Wars: The Bad Batch" is performing exceptionally in Italy, with 8.6 times the audience demand of the average TV show in the country, indicating good value.
By analyzing audience demand, you can identify what content is in demand and what resonates with local audiences. Demand-driven insights can help you target and optimize your marketing campaigns and also help you with content pricing strategies. For example, our data reveals that "Star Wars: The Bad Batch" increased in popularity by 49.1% in Italy during February, indicating the effectiveness of its marketing campaign.
Demand data can also help you when making acquisition decisions. By identifying popular content or genres, you can determine where to allocate funds and which shows to acquire to draw in audiences or retain current ones. For instance, "Star Wars: The Bad Batch" had a rank of #55 in Italy and moved up by 111 spots during February 2024, indicating its growing popularity.
Finally, demand data can assist in programming decisions. You can use data-driven insights to map local whitespace, uncover under-monetized titles, and quantify taste clusters. Longevity, Franchisability, momentum, pulse, travelability, and reach are dimensions provided by Parrot Analytics that can give contextual insights about a show's performance over a given period. "Star Wars: The Bad Batch" had outstanding performance across many of these dimensions.
In conclusion, a comprehensive analysis of demand data can help you make informed decisions in the entertainment industry. Using "Star Wars: The Bad Batch" as an example, we have shown that insights derived from data can be incredibly valuable in content valuation, acquisition, distribution, and programming.
Star Wars: The Bad Batch's travelability to Italy in the last 30 days is 43%, which means that the audience demand for Star Wars: The Bad Batch is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Bad Batch travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: The Bad Batch), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Bad Batch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Bad Batch, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:06 a.m. PST using demand content analytics from Parrot Analytics for Star Wars: The Bad Batch in Italy. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.