The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help make informed content, acquisition, distribution, and programming decisions. For instance, analyzing the case study of "Star Wars: The Clone Wars," we can draw several insights using demand data.
Content Valuation:
Using demand data to determine the value of "Star Wars: The Clone Wars," we can reveal its dollar value contribution to a platform. Audience demand for the show in Italy is 7.7 times more than the average show, indicating good demand. Additionally, the show has higher demand than 99.1% of all drama titles in Italy. This information can be used to determine the show's value to the platform and assess strategic asset acquisition decisions like bidding for exclusive rights to stream the show.
Programming Decisions:
By analyzing audience demand across the globe, we can infer where the show has the most dedicated audience. Italy accounts for 32% of the global audience for "Star Wars: The Clone Wars." This is crucial information as the platform can focus on offering licensed content that aligns with audience preferences in a particular market. The analysis shows that the demand for the show has increased by 4.6% in Italy. Thus the platform can assess which titles to produce, acquire, and/or distribute in Italy with potential to increase demand.
Franchisability:
Using the franchisability data dimension over the last 30 days for the show "Star Wars: The Clone Wars," we see that its franchisability is classified as "outstanding," and its spin-off potential is exceptional. Entertainment companies can use this data to uncover insights into possible spin-offs and franchise opportunities that can be further monetized.
Travelability:
The travelability of a show measures how well international demand is relative to the home market. For "Star Wars: The Clone Wars" in March 2024, demand for the show in Italy was 32% of the demand in the US. The demand for the show has reduced when compared to the last 90 days but still remains high. This information can help streaming platforms assess the show's potential to drive engagement in international markets and optimize their content mix to meet local audience preferences.
Subscriber Acquisition/Retention:
Demand data allows you to learn about genre preferences of your current and potential subscribers. For instance, "Star Wars: The Clone Wars" audiences in Italy enjoy sci-fi and adult animation genres as they expressed demand for shows like "The Mandalorian," "Futurama," "Rick and Morty," etc.
In conclusion, using demand data is essential for entertainment executives to make informed decisions at different phases of production, distribution, or acquisition. Demand data can give insights into absolute demand, audience preferences and content valuation that can be used to optimize the strategic investments for streaming services and content producers.
Star Wars: The Clone Wars's travelability to Italy in the last 30 days is 36%, which means that the audience demand for Star Wars: The Clone Wars is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Star Wars: The Clone Wars in Italy. We provide our partners with smart SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.