The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can entertainment executives benefit from demand data using "Suits" as an example?
Content Valuation: By leveraging Parrot Analytics' demand data, executives can estimate the cost of acquiring the "Suits" series or pay its fair value to the rights holder. They can also assess the show's ability to drive subscriptions and prevent churn.
Franchisability and Spin-off Potential: By analyzing the performance of "Suits" on the Parrot Pulse' dimensions, executives can spot a content's franchisability (spin-off potential). The exceptional demand, momentum, and reach dimensions suggest that there is potential for spin-offs.
Competitive Benchmarking: Comparing the show's performance against other titles available in the market can inform acquisition and programming decisions. For instance, "Suits" has audience demand that is 6.2 times higher than the average show in Italy in the last 30 days.
Supply and Demand: Executives can determine the types of content that exhibit opportunities to form alliances by understanding which shows fans of "Suits" are also watching. The shows that fans of "Suits" also like are "South Park", "House Of Cards", "The Boys", "Bob's Burgers", "Better Call Saul", "Game Of Thrones", "The Sopranos", "Breaking Bad" and "For All Mankind".
Optimal Release Strategy and Pricing: By analyzing when the demand increased in late March, executives can determine the best time to release content and ensure content is priced optimally.
Subscriber Acquisition and Retention: Using the audience demand for "Suits," executives can determine which titles to buy to help increase subscriber demand for the streaming platform. Executives can also determine which other titles to acquire to keep subscribers engaged and happy.
Global Expansion: Using Parrot Analytics' demand data, executives can get insights into which titles to market to support global expansion or determine how to adjust funding to maximize future content investments. For instance, "Suits" has outstanding travelability, meaning that the show has high demand in international markets relative to its home market.
In conclusion, demand data helps entertainment executives make informed content, acquisition, distribution, and programming decisions. Using "Suits" as an example, executives can leverage Parrot Analytics' demand data to determine content valuation, franchisability, competitive benchmarking, the best release strategy, subscriber acquisition, and retention, global expansion, and supply and demand.
Suits's travelability to Italy in the last 30 days is 23%, which means that the audience demand for Suits is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Suits travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Suits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Suits, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Suits in Italy. We provide our partners with valuable SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.