The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive or streaming platform decision-maker, using demand data to inform and evaluate your content or distribution decisions is critical. In the case of "Superman: The Animated Series" in Italy, we can examine the show's demand data to gain insights into its popularity, audience demographic, and potential. Here are some ways demand data can be applied by entertainment executives:
1. Content Valuation: Demand data reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, we can estimate the value of "Superman: The Animated Series" to any streaming platform or TV network with accuracy, and determine the content's ability to drive subscriptions, mitigate churn, and generate ROI.
2. Acquisition Decisions: If you are looking to acquire new titles for your platform, you can use demand data to identify popular and trending shows. With an audience demand of 3.1 times the average show in Italy over the last 30 days, "Superman: The Animated Series" is a popular pick for Italian viewers.
3. Programming Decisions: Based on the show's performance in Italy, you can explore strategic programming decisions. For example, given that "Superman: The Animated Series" has a higher demand than 96.5% of all animation titles in Italy, it may be considered as a premier programming choice for a family-oriented channel.
4. Distribution Decisions: If you're a distributor, you can leverage demand data to identify potential markets to sell to, such as Italy, where "Superman: The Animated Series" has been trending.
5. Understanding Audience Demographics: Using demand data on similar fanbase and viewership such as "Angry Birds: Summer Madness", "South Park", or "A Murder at the End of the World", an entertainment executive or talent agency can understand and target younger to adult audiences who are superhero, comedy, and crime genre enthusiasts.
6. Release Strategy: Timing the release strategy for a piece of content can have a significant impact on its success. Note that demand for "Superman: The Animated Series" spiked in late February 2024 in Italy. By leveraging such timing, a platform or network can optimize its release strategy and pricing, particularly for similar superhero or animation titles.
In conclusion, demand data provides critical insights for entertainment executives. The example of "Superman: The Animated Series" shows how demand data can inform content valuation, acquisition, programming, distribution, demographic, release strategy, and more. With demand data as a foundation, entertainment executives can make accurate and informed decisions to satisfy their viewers, expand their market, and maximize their profits.
Superman: The Animated Series's travelability to Italy in the last 30 days is 95%, which means that the audience demand for Superman: The Animated Series is 95% of the demand in its country of origin, United States. Click through to another market to discover how well Superman: The Animated Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Kids' WB‘s Superman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kids' WB and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman: The Animated Series, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 4:44 a.m. PST using tv demand metrics from Parrot Analytics for Superman: The Animated Series in Italy. We provide our partners with meaningful TV know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.