The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions, acquisitions, distribution, and programming decisions. Fortunately, demand data can help you make more informed decisions that are based on real-time information and viewer behavior. You can use Parrot Analytics' content valuation system, which is based on demand data, to evaluate the value of your content on any platform in any region, and to estimate the value of your title, libraries, and other strategic assets.
Let's consider "Taarak Mehta Ka Ooltah Chashmah" as an example. According to demand data for the month of February 2024 in Italy, the show has good demand, with 2.8 times the audience demand of the average show in Italy over the last 30 days. This means that only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.7 times the average over the last 90 days, demand for this show has been increasing recently.
Using demand data, you can determine how much to spend on content. Based on Parrot Analytics' content valuation system, you can see the dollar value contribution of any title, to any platform, in any region. This system enables you to calculate the ROI a specific title will bring for any given platform, and to assess a TV series' ability to drive subscriptions and mitigate churn.
For "Taarak Mehta Ka Ooltah Chashmah," the show is still performing well in Italy compared to the average TV program. Additionally, demand for the show has decreased in Italy by 9.8% during February, indicating the need to check if any changes to the show may be required to keep this audience engaged. You can use demand data to assess the best release strategy for your content, including the optimal timing, pricing, and marketing strategy.
Demand data can help you identify whitespace opportunities by identifying popular genres in your local market. You can also use it to benchmark your content against that of competitors, as well as understand your current audience's taste clusters, and to expand your target audience.
On a global scale, examining "Taarak Mehta Ka Ooltah Chashmah" in the top 10 global markets where the show is most in-demand can tell you a lot about where the show is outperforming the average and where it might be falling behind. For example, India is this show's number one market globally, with outstanding audience demand of 15.3x, while Australia and Bahrain have good demand.
Overall, utilizing demand data can help you make more informed decisions on content, acquisitions, distribution, and programming, to ensure the success of your TV platform, network, or studio.
Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा)'s travelability to Italy in the last 30 days is 10%, which means that the audience demand for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) is 10% of the demand in its country of origin, India. Click through to another market to discover how well Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:38 a.m. PST using television demand data from Parrot Analytics for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) in Italy. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.