The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is important to make informed decisions about content, acquisition, distribution, and programming. Demand data is a powerful tool that can help you make these decisions with confidence. By using demand data, you can get a better understanding of how your content is performing in various markets and identify trends and areas for improvement. In this article, we will explore how demand data for "Teen Titans Go!" can be used by TV executives to make better content decisions, acquisition decisions, and programming decisions.
Content Valuation:
One way demand data can help TV executives is by providing valuable insights into content valuation. By looking at the demand data for "Teen Titans Go!" in February 2024 in Italy, you can see that the show is in high demand, with 12.1 times the audience demand of the average show in Italy over the last 30 days. Additionally, only 2.7% of all TV shows have this level of demand. You can also see that compared to its demand of 10.5 times the average over the last 90 days, demand for this show has been increasing recently. With this information, TV executives can more accurately value the show and make informed decisions about acquiring or distributing it.
Acquisition and Distribution:
TV executives can also use demand data to make more informed decisions when it comes to acquiring or distributing content. For example, you can see that "Teen Titans Go!" outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand. This information can help TV executives decide where to distribute the show and where it will perform best. Additionally, the show achieved exceptional audience demand of 21.3x in the United States, indicating that it would also be a good candidate for acquisition in that market.
Programming:
Demand data can also help guide programming decisions. By examining the Parrot Pulse for "Teen Titans Go!", TV executives can get a better understanding of the show's global performance across six dimensions. Firstly, the worldwide audience demand across all platforms is outstanding, whilst its travelability is exceptional, meaning that it has strong potential for international success. Secondly, its longevity, momentum, and reach are likewise exceptional, indicating that the show has strong potential for continued success and growth.
In summary, TV executives can use demand data to make better content decisions, acquisition decisions, and programming decisions. By looking at the demand data for "Teen Titans Go!" in February 2024 in Italy, TV executives can better understand how the show is performing in that market and make informed decisions about its content valuation, acquisition, and distribution. Additionally, by examining the show's Parrot Pulse, TV executives can get a better understanding of its global performance and guide their programming decisions accordingly.
Teen Titans Go!'s travelability to Italy in the last 30 days is 25%, which means that the audience demand for Teen Titans Go! is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Titans Go! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans Go! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans Go!, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:52 p.m. PST using global tv demand datasets from Parrot Analytics for Teen Titans Go! in Italy. We provide our partners with meaningful television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.